In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business firms that maintained or increased their promotion expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased promoting. (more…)
Bankers Advertising
Specialty Advertising Products with Offices in Iowa City, Iowa and Fort Wayne, Indiana.