In a world where target audiences are ever younger and always in the know, it’s important to stay on top of the hottest trends so you can deliver a promotional product that will be appreciated by your recipients. It’s New York Fashion Week and the newest avant-garde styles are hitting catwalks. But what’s popular with the everyday customer? If you’re looking at clothing to promote your brand – whether it’s a corporate gift, uniform or event giveaway – here are some of the hottest trends for the style-conscious.

VINTAGE: The vintage look has been all the rage for a few years now, and it’s not going anywhere. Customers love the soft feel of washed fabric and the burnout look of a shirt that’s been around for a while. Unique imprints will also be embraced by your audience – just take a look at popular online t-shirt vendors. Of course the perfect colors for these types of shirts and hoodies are heathered shades and washed-out colors… (more…)