Bankers Advertising

CSPIA is an acronym for the Consumer Product Safety Improvement Act. This act was signed into law on August 14, 2008.

The CPSIA law is a comprehensive overhaul of consumer product safety rules.  Significant new requirements for children’s products have been added.  A key requirement is product compliance certification. In general, the act sets new standards for the amount of lead and other chemicals that products can include.  Part of the act is specific to Children’s items.  This law creates new standards, for not only the type of chemicals that can be included, but it also sets new testing requirements and product tracking regulations, (in case a recall is necessary) for products that are to be used by or distributed to children.

Compliance to the CPSIA is MANDATORY!

Always discuss the following with your Bankers Promotional Consultant:

• Who is the intended audience?
• Will the item(s) be distributed to children 12 years or younger?
• Could the item(s) or artwork be appealing to children 12 years or younger?
• How and where will the item(s) be distributed?

By answering these questions, your Bankers Promotional Consultant will be better able to assist you in selecting the appropriate products.

If you would like further information about this subject, please go to www.cpsc.gov.

Will Promo Products Impact November Voters?

There are many state, county and city offices on the ballot for this November.  Much money is being spent now and into the fall to get exposure and name recognition for those seeking an office.  The results of an industry survey could help you land one or more orders from candidates in your area.

A recently completed industry survey looked at what impact promotional products have on voters.
Nearly three-quarters of registered voters who responded say it’s important that election-related promotional products are made in the United States. That’s just one of the key insights revealed in the exclusive study, which analyzed the responses of registered voters to try to understand how promotional products, including logoed and branded apparel, will influence voter opinion in this November’s elections.

The election season is poised to mean big business for promotional products sales representatives and distributors of promotional items and apparel. ASI estimates that $870 million will be spent on promotional products, including $350 million for federal elections alone. According to the survey, more than two-thirds of respondents have taken an action as a result of receiving a promotional item.

Survey Summary:

Promotional products increase awareness of the candidate and can influence one in four votes.

Items that are useful and not perceived as pricey should be used.

Half of the respondents that took action from receiving a promotional product visited the candidate’s web site.

Nearly one-quarter of Democrats and males donated money after getting a promotional item.

Over 60% felt a product should be Eco-Friendly.

Preferences for which promotional item to use varied with writing instruments appealing to Republicans and Independents and apparel items appealing to Democrats.

Proving the influence that promotional products can have on voters, the ASI survey found that 34% of men and 24% of women are more likely to vote for a candidate after receiving a promotional item.  It’s clear from the election survey results that candidates need to pay close attention to how they brand their campaigns and get out their core messages, since what they choose to sell or give away can sway voters to pull a lever, give money – or choose the other guy.

Research provided by the Advertising Specialty Institute