Bankers Advertising

If you haven’t already heard the buzz, for the first time in the seventeen-year history of Pantone’s Color of the Year declarations, the historic New Jersey company has chosen not one, but TWO colors to reflect the projected trends and culture of 2016. In early December, Pantone announced Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919) as its Colors of the Year. Their combination, says Leatrice Eiseman (Executive Director of the Pantone Color Institute), “demonstrate[s] an inherent balance between a warmer embracing rose tone and the cooler tranquil blue.”

The company notes that consumers are seeking respite from stress, and are drawn to colors that reflect equanimity and comfort. In addition, Pantone sees the blending of the colors as a reflection of blurring gender expression in fashion world, and a nod to ongoing “societal movements towards gender equality.” The pastel shades are a surprising change from a long tradition of choosing bolder, more vibrant colors, but softer hues are already being seen this year on runways and in home décor.

As this trend towards shades that are more peaceful and balanced continues, look for Rose Quartz and Serenity to be at the forefront of corporate apparel trends. Consider them for electronics and drinkware, as well. Pantone’s suggested combinations with these colors include browns, purples and greens. The subtlety of these shades creates a great opportunity for your customers to print their complementary-colored logo onto a product in one of these colors, allowing them to remain on-trend while still being branded.

Its December 29th, and you still have a bit in your supply budget… what do you do? Here are 3 ways to use it so you don’t loose it!

–        Purchase imprinted promotional pens for your employees to keep on-hand for their own use, and to hand-out to your customers. Everyone loves pens, and it’s always frustrating when you can’t find one. Why not be the person to make them available all over town? Bonus… your business name is on them!

–        So, now that you’ve got imprinted promotional pens… you need something to write on. Consider Memo Books. We sell millions of these babies, and that’s a true testament to how useful and appreciated they really are. Plus, these can definitely pass for a supply item. Once again, your employees will use them on the job, and so will your customers…and see your name each. Why buy? Because, marketing!

–        Do your employees need a uniformed look? It’s important that they’re clearly identified as an employee, plus they look clean-cut and professional. Embroidered apparel is a nice way to accomplish that, and they keep your employees comfortable. It will fall in the supply or uniform category.

So, as you wrap up your budget this year, consider imprinted promotional items to use up the remaining supply budget and reduce your tax liability. We’re not the IRS, but we’re certainly creative, aren’t we?

Search for more ideas here.

With the holiday hustle comes a lot of exposure to germs.  Following are some simple steps you can take to help keep yourself and your family healthy this flu season:

Get vaccinated.
According to the CDC, influenza vaccination is safe and effective and is the single best way to help protect yourself and your family from the flu each year. Since the virus and the vaccine changes every year, it is important to get a vaccination annually.

This instant spray pen contains 62% ethyl alcohol proven to kill 99% of germs. This conveniently sized product will be a must-have for your client, while keeping your brand by their side.

Wash your hands.
Frequent hand washing keeps lots of germs out of our bodies, including the influenza virus. If soap and water are not available, use a hand sanitizer.

Stay home if you don’t feel well.
Should you become infected, keep the germs from spreading by staying home – and don’t forget to take care of yourself!

Do the elbow cough.
Cough into elbows, not hands where it’s more likely to spread bacteria and viruses through touch.

Avoid touching your eyes, nose, or mouth.
Germs spread this way.

Clean and disinfect surfaces or objects.
Clean and disinfect frequently touched surfaces at home, work or school, especially when someone is ill.