Every marketer knows that consistent brand compliance is key to leveraging the equity of the brand. But when your company’s structure includes multiple layers such as departments, sister companies, franchisees, distributors, or dealers… all using, and possibly producing… marketing materials… things can get messy! How do you ensure your brand stewards are following your guidelines? Better yet… how do you achieve headache free brand compliance?
Here are some tips:
- Activate brand guidelines and circulate it company-wide. Provide your company representatives with marketing templates that address appropriate brand usage and common mistakes.* An FAQ is a great way to answer questions for the masses, and prevent an influx of calls or emails.
- Prevent the use of non-standard typefaces and colors by providing a brand-define pallet of colors and brand-approved (and properly licensed) set of brand fonts.*
- Require the use of brand-approved legal disclaimers and disclosure.
- Require the use of pre-approved (grammatically correct) content.
In short, a well-thought brand management program can help you to make true brand compliance the fastest, easiest way for your company representatives and brand stewards to get their promotions out the door. It makes marketing safe, reliable, and even fun—and could save you hundreds, even thousands, of hours per year.
We have been helping build brands through the use of promotional products for over 125 years. Our experts can strengthen, yet simplify your licensing and compliance programs in the following ways:
Protect
Our in-house brand manager is an expert in brand guidelines and trademark policies.
Partner
Your brand reflects your values, mission, products, services, team members and culture. Our goal is to work alongside you to become brand stewards so that the products we supply accurately represent your company. We strive to get to know you, your brand, and what you stand for.
Promote
We understand the time and effort it takes to fully evolve your brand. We provide promotional consulting, products and value-added services. When you make promotional products an integral part of your marketing, you can watch people grab onto your message.
We take your brand seriously and look forward to collaborating with you!
*source: Brand Compliance for Local Marketers | Pageflex | 4.5.19