Bankers Advertising Articles

The coolest promo? You can never go wrong with sunglasses!

June 25, 2021

You can’t deny the unassailable cool that comes with donning a stylish pair of shades — and with your branding on the stem or lens, you can be part of the fashion-forward statements of all your fans. But looks aren’t the only benefit. You’ll be offering protection from a whole host of sun-related eye damages; UV damage can cause macular degeneration (a leading cause of age-related blindness). The sun can also be to blame for eye cancer and the sunburn-like photokeratitis.

Designer Karl Lagerfeld is quoted as saying, “Sunglasses are like eye shadow: They make everything look younger and pretty.”

Hand out an accessory that completes any look. We have a multitude of options. And remember to wear your shades this Sunday, June 27 — National Sunglasses Day!

Advertising,Branding — Genevieve Trainor @ 8:52 am

The Scoop

June 15, 2021

Sales Manager
Melanie Lamb

During my travels last weekend, I decided to test out a couple of promotional items.
The first was the back-of-seat airplane pocket. This item was nice but would be even nicer for longer flights. It fits over the tray in front of you which will provide a clean surface to eat and work on. Once the tray is in the upright position, it serves as a nice organizational piece. Great to store your phone, earbuds, books, etc. during your flight. When your flight is over, it easily folds up and is ready to use for your next flight.

The next item I put to the test was the Traveling Organizer Set. I was only going to be gone for one night, so I had to pack very sparsely. I thought I would try rolling my clothes up and putting them into the travel cube and lo and behold, they fit!
This was easy to pack into my backpack and kept everything all together. I used the smaller one to pack my snacks. Again, it kept everything all together and not scattered throughout my bag.

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Marketing,Promotional Products — Melanie Lamb @ 8:46 am

Four Trends to Watch this Fourth of July

With thanks to our friends at KoozieGroup!

More than three-quarters of consumers typically celebrate Independence Day with cookouts, picnics, fireworks, parades, and travel. In 2020, fewer people attended community gatherings and instead opted for at-home celebrations to feel safe and adhere to guidelines put in place due to the pandemic. Even though the parties looked different, those who celebrated still spent an average of $76 for the holiday.

The upcoming Fourth of July holiday offers an excellent chance for you to connect with your patriotic audiences (especially those who are already planning to spice up their celebrations with red, white, and blue swag) and celebrate your own patriotism as well. Check out four trends that are heating up for summer’s biggest holiday to help align your promotional campaigns with what your customers want.

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Blog — Genevieve Trainor @ 8:34 am