Each year, the Pantone Color Institute selects a shade (or two) to represent not only what color is going to be popular in product design and fashion, but also represents the current state of the world. Using the evocative nature of color, the Color of the Year is a visual manifestation of where we’re at as a society, and what the next year looks like.
Viva Magenta was chosen for its bold sense of natural power, with red hues that give off senses of joy and visibility. After a few years of more subdued, lighter shades,
Pantone is steering into bolder choices. The strong Viva Magenta is eye-catching and lends itself nicely to all sorts of applications across consumer products and branding identities.
Many campaigns are predicted to feature this shade in 2023. Vivid Magenta is bound to draw attention, so keep it in mind for your next campaign!