Bankers Advertising Articles

20 Ways Promotional Products Help Grow your Business!

May 31, 2023

We’re jumping on the Chat GPT train and giving you ideas to illustrate how promotional products can be used in your advertising campaigns!

  1. Brand recognition: A great way to increase brand recognition is by putting your logo and branding in front of potential customers.
  2. Advertising: Promo can be a cost-effective way to advertise your business, especially if items are given out at events or tradeshows.
  3. Incentives: Incentives to encourage customers to buy more or refer new customers to your business.
  4. Customer loyalty: Build customer loyalty by showing your appreciation for their business and creating a positive association with your brand.
  5. Employee motivation: Incentives motivate employees to reach sales goals or perform well on the job.
  6. Trade show giveaways: Promotional products are a must-have at trade shows, where they can help attract potential customers to your booth and create brand recognition.
  7. Product launches: Generate buzz and excitement around new product launches to increase sales and brand recognition.
  8. Sales meetings: Use as giveaways at sales meetings to motivate sales representatives.
  9. Brand differentiation: Help differentiate your brand from competitors by creating a unique and memorable experience for customers.
  10. Public relations: Use in public relations efforts, such as media kits or press events, to create positive exposure for your brand.
  11. Charitable events: Give out at charitable events to show your support and create goodwill in the community.
  12. Brand ambassadors: Give to brand ambassadors or influencers to help promote your business and increase brand recognition.
  13. Customer appreciation: Show appreciation to loyal customers, increasing their loyalty and likelihood of repeat business.
  14. Social media: Generate social media engagement and buzz by encouraging customers to post photos or reviews with your products.
  15. Referral programs: Incentivize customers who refer new business to your company, increasing sales and brand recognition.
  16. Employee gifts: Give as gifts to employees, creating a positive work environment and increasing job satisfaction.
  17. Direct mail campaigns: Include in direct mail campaigns, increasing the likelihood that your message will be received and remembered.
  18. Thank-you gifts: Thank-you gifts to show appreciation to clients or partners, creating positive relationships and increasing business opportunities.
  19. Sponsorships: Include as part of sponsorship packages, increasing brand exposure and creating positive associations with the sponsored event or organization.
  20. Brand identity: Help reinforce your brand identity by creating a consistent look and feel across all promotional materials.

These are broad ideas that can benefit any business. For more inspiration tailored to your company, contact your Bankers Promotional Consultant. 

Uncategorized — Molly Beavers @ 9:08 am

More Summer Guide Favorites

May 26, 2023

Have you checked out our new Summer Guide? We’re back with more of our favorites to help guide you to the right promotion for your business.

Kevin
962 | 9” Professional Frequent Flyer (page 2)
You could say I’m a sucker for nostalgic items. I can remember playing for hours in the neighborhood with these growing up. My grandsons have multiple flyers and play with them often. With summer upon us, now’s the perfect time to add this to your product mix for participating in parades, company picnics or other special outdoor festivities!
KG3000 | Giusti Shoe Bag (page 5)
This classy looking golf bag is made of durable Novohyde vinyl. It features lots of pockets and includes tees and a divot tool. It’s easy to transport with a convenient carry handle and also has a luggage tag. With a low 12 piece minimum it makes a great gift for hole prizes, door prizes and winning teams.
3882 | Golf Ball Cleaning Pouch (page 5)
Here’s an item that can be given to all participants in a golf tournament. I think these are the handiest golf items, other than clubs and balls. I always carry one. Clip it to your golf bag, golf cart or belt loop and it’s ready for use.
CL02 | Magnetic Power Clips (page 8)
This clip has hundreds of uses for homes and/or offices. We have multiple on the side of our refrigerator and usually one or more can be found inside keeping packages sealed. It features a solid power clip that has a strong magnet for super holding power!
52100 | Slash N Smash Emergency Car Tool  (page 10)
The Slash N Smash is a comprehensive emergency kit made to cut your seatbelt or break out your car window. You’ll be thankful to have this handy tool in the event that you need it. Talk to your insurance agents, car dealers, mechanics and/or tire dealers. After writing a policy or servicing a vehicle, suggest they give one to their customer or leave it in the vehicle.
PC22702 | Curvaceous Infinity Pencil (page 17)
This pencil has it all: a graphene tip, silver sprayed barrel and a metal clip that will put all other metal clips to shame. The best part – it doesn’t need sharpening or refilling; this pencil is infinite.

 

 

Kristin

AC7006 | Coleman® Mesh Quad Chair (page 2)
This chair includes a cooling mesh back, mesh cup holder, strong steel frame, roomy seat and carrying strap for easy transportation (no carrying bag.) The branding sends a positive message partnered with a trusted brand like Coleman®. I won a chair similar earlier this year and I LOVE it. My children (ages 21 and 22) are both impressed with this chair and try to nab it before I do.
35011 | Chargecuterie (page 7)
The Chargecuterie is a sleek bamboo charging stand with a built-in wireless charger for phones and AirPods. It also has a spot to insert a smart watch charging puck (includes a silicone insert but the user must supply their own watch charger). Take advantage of the free set-up! This item looks stylish and straightforward to use. Most people have at least two items they charge daily and this allows for a tidy, attractive way to do it.
TOY-W | The Wedge Mobile Device Stand (page 7)
The Wedge is a fun non-techy tech piece. It takes up very little room on my desk, props my phone at the perfect angle to compliment my desktop screen. Each Wedge is hand sewn in the USA. This is a multifunctional mobile device stand that props and cleans, has plush microfiber color options available at no extra charge, full-color dye sublimation for vibrant graphics and unbeatable presentation.
R102 | Peeling Paring Knife (page 8)
This is part of a timeless collection of knives available and backed by our supplier’s lifetime guarantee. Our office loves anything from this line. Their pieces are classic staples that will be appreciated in any kitchen. You can also create a continuity program that grows with your business over the years.

 

View our full Summer Guide here! Contact your Bankers Promotional Consultant for more information.

Uncategorized — Molly Beavers @ 8:46 am

Why your company should promote with eco friendly products

May 22, 2023

Offering sustainable promotional products in your marketing campaign is important for several reasons:

  1. Environmental Responsibility: Sustainable promotional products are made from materials that are eco-friendly and have a reduced impact on the environment. By offering these products, you demonstrate your commitment to environmental responsibility, which can help build your brand’s reputation as a socially responsible company.
  2. Customer Perception: Consumers are becoming increasingly aware of environmental issues, and many are making purchasing decisions based on a company’s commitment to sustainability. Offering sustainable promotional products can help you connect with environmentally conscious customers and demonstrate that you share their values.
  3. Brand Image: Offering sustainable promotional products can help improve your brand image and position your company as a forward-thinking, socially responsible organization. This can help attract and retain customers, as well as improve employee morale and attract top talent.
  4. Long-Term Value: Sustainable promotional products are often designed to be durable and long-lasting, which means they can offer greater value over time compared to disposable or low-quality items. This can help reinforce your brand message and provide ongoing exposure for your company.

Overall, offering sustainable promotional products can help you differentiate your brand, connect with environmentally conscious consumers, and demonstrate your commitment to sustainability and social responsibility.

Find eco-friendly ideas here. Contact your Bankers Promotional Consultant for ideas and more info.

Uncategorized — Molly Beavers @ 8:17 am

Summer Guide Favorites

May 16, 2023

It’s that time of year again! We’re rolling out our favorite products from your Summer Guide – products we think will help boost brand recognition for your business.
Brenda
26247 | Collapsible Picnic Basket (page 2)
I have a very similar basket and I love it. Not only is it great for taking things to picnics, potlucks and award banquets but I haul it back and forth to family get togethers. It has a low minimum of 24 pieces and a built in bottle opener as well.
WHO-DB22 | Daybreak Digital Alarm Clock Sunrise Simulation (page 8)
Sunrise simulation transitions the light from dark to fully lit over a 20 minute duration leading up to the alarm time selected. The light source is designed to mimic natural dawn or morning light. Unlike traditional alarms that typically jolt people awake with a burst of loud, disorienting noise, dawn simulators can “enhance the wake up experience”.
100928-XXX | Happy Daylight Desk Lamp (page 12)
This daylight lamp is designed with 3 colors of light that will provide you with your daily boost of sunshine to help keep you energetic and focused. Sunlight regulates the cycles of our bodies and our moods. With people spending more time indoors these days, it’s important to make sure our bodies get what they need, and this daylight lamp is here to shine some light for you.
WDQ-L | Discovery 14 oz. Tumbler (page 19)
This 14 oz. double wall tumbler is made with innovative recycled materials to reduce waste. Air insulation creates a highly portable spill proof cup. Logos will stand out using their silver mirror precision laser engraving.
SBZSBS | ZipSip Tall Dye Sublimated Neoprene Can Cooler (page 20)
The world’s first adjustable drink holder. The cooler features two zippers with a canvas gusset adjusting to fit different size beverages. Holds slim cans, regular cans, long neck bottles, coffee drinks, pint glasses, energy drinks and solo cups.
30064 | Anywhere Belt Bag (page 22)
I have never been thrilled with fanny packs but I like the cross overs. This particular one can be worn as a fanny pack or across the chest, has a zipper main compartment, back zippered pocket and a 40” adjustable strap. Available in black, gray and navy blue at this time. Eventually should have in an additional 7 colors.

 

Erica
1805 | Storm Guard Water Resistant Backpack (page 6)
A must have for every college student! It is a great gift for incoming college students at orientation. Today’s kids are carrying expensive laptops for their college courses and certainly don’t need the expensive technology to get ruined. Also good for throwing in your backpack for hiking trips.
OM212BB | Microwavable Bowl Buddy (page 8)
Every household should have more than one of these—at least one per person. It helps protect hands from getting burned when heating up food in the microwave. The bowl buddy is large enough it could also be a plate buddy. The bowl buddy makes a nice gift. Also great for a bowl of ice cream.
FLT014 | Featherlite Universal Seat Belt (page 10)
This is a great feeling piece. When you’re short and your husband likes to have the seat belt all the way to the top – your neck has a tendency to get scratched. I really like this piece. Also great for golf and shoulder bags.
2010 | Stone State Paperweight (page 12)
These paperweights make a special award piece that can be given as a thank you for years of service or a retirement gift. The item is USA made right here in Iowa. Made from recycled materials in over 95 colors and a variety of patterns.
JT2 | Boogie Board® Writing Tablet™ | Compass Promos (page 12)
Reusable tablet is perfect for jotting down notes, lists and reminders. What’s nice about the Boogie Board is that it comes with an app to download notes/names/numbers, etc. that can be sent to the app on your phone or other smart device.
87-RP | Cord Buddy (page 21)
Help organize their cords! The cord buddy is perfect for a company with a fun or unique logo. It is less expensive than doing a custom stress reliever if trying to stay within a budget. A custom backer card can be created to help solidify a specific message such as launching a new product or website.

 

View our full Summer Guide here! Contact your Bankers Promotional Consultant for more information.

 

Uncategorized — Molly Beavers @ 8:54 am

Personal Care Promos

May 4, 2023

Over the last few years we’ve all learned how important it is to prioritize self care! We have products that take care of your customers and give back to others.

Here are a few reasons to add Personal Care Products to your mix:

 

1. Repetition. Personal Care products evoke all of your senses. When you hand out personal care products, you are are opening a door to allow recipients to experience your event/activity repeatedly every time they use that product.
2. Longevity and Usefulness. Personal care products are used anywhere from 2-10 times a day and will last anywhere from 3-12 months. You will not find this longevity and usefulness with other products for the same cost. Your  Message/Brand will be with the recipient for nearly a year.
3. Health and Wellness. During the pandemic, we learned that we must take care of ourselves to lead happier lives. When you hand out Personal Care products, you are telling your audience that you care about their health and wellness. This message carries a lot of weight in the eyes of the recipients.

Our suppliers have give-back programs that donate proceeds to local farmers, their community and honeybees. A percentage of annual profits for these items go back to support honeybees and beekeeping families.

Popular Personal Care Items

Add these products to your marketing mix today! Contact your Bankers Promotional Consultant for more information.

Uncategorized — Molly Beavers @ 10:58 am

Patio Party

May 1, 2023

The weather is getting warmer so it’s time to get outside and gather with friends, family and at events. Wow your audience with these classy promos that are sure to impress.

KP9286 | Veggieway Salad Hands

Environmentally friendly set of two hands to toss and serve salad. Made from bamboo, which is among one of the fastest growing plants in the world. Strong, durable and easy to care for. Makes a great addition to any kitchen.

WDFAN | Dynasty Wood Hand Fan 

The Dynasty Wooden Hand Fan was designed to pay tribute to the historical nature of hand fans, presenting an elegant cooling or decor promotional product option. The thin wooden slates are mounted to revolve around a pivot making it easy to close and store when not in use. Easy to use for hands of all sizes. Perfect for weddings, bridal showers, galas or any other outdoor or summer event that presents a feeling of high class. This is a unique, earth-friendly branding option that plants a tree with every order.

101450-880 | Be Home® Luxe Hanging Bar Tool Set

These gold bar tools help serve up some sparkle at the next cocktail event. Set includes four premium quality bar tools that hang on a marble stand: cocktail strainer, double-sided jigger, bottle opener and bar knife to slice citrus and other garnishes. The strainer delivers chilled drinks without an ice cube.

101547-262 | Stonewall Kitchen Bloody Mary Craft Cocktail Gift Set

Bloody Mary drink set comes with two Soirée Tritan™ Pint Glasses, 24 oz. bloody mary mixer, vodka brined olives and crunchy carrots. Glasses are made from shatter-proof and durable BPA-free Eastman Tritan™ material. This Bloody Mary Mixer has a subtle kick, a good amount of lemon flavor and just the right level of zesty seasonings. Stonewall kitchen items are made in USA.

1651 | Square Slate Coaster

Coasters are an event staple and can be saved and reused over and over again. These slate coasters are perfect for outdoor events and are packaged in an onyx presentation box.

1213 | 16 oz. Handled Jar 

Classic styled mason jars come with a lid and can be paired with reusable straws for a great souvenir. Perfect for picnics and casual events.

75017 | Bamboo Portable Wine & Cheese Table

Wine and cheese table is great for picnics or eating somewhere you don’t have a sturdy spot to place your wine glass. Bottle can also sit in the open center. Can be used as a wine bottle stand, wine glass holder & serving tray. Features collapsible legs for easy travel & storage.

101445-214 | La Cuisine Picnic Table & Carrier 

This two-in-one custom low profile picnic table doubles as a tote basket for easy carrying. When folded, glasses, a bottle of wine and picnic fair may be tucked into the ‘box’ area of the folded table. Made of acacia wood. Look for this product in the 2023 Summer Guide!

 

Contact your Bankers Promotional Consultant to help with more ideas for spring and summer events coming up. Graduation is looming, make sure your schools are all covered when it comes to promo.

Uncategorized — Molly Beavers @ 1:20 pm