Bankers Advertising

Well, we still don’t know which two teams will be facing off at Super Bowl 2024 but every year, when scrolling through social media, someone’s inevitably going to post: “And I’m officially only watching for the halftime show.” (That’s me every year, but especially this year since it’s Usher).

That’s the thing about the Super Bowl, isn’t it? Even if your team’s not in it, you watch. For many people, even if you don’t like football, you watch. It’s ubiquitous. It’s unavoidable. It’s classic. And, between the game, halftime show and commercials, there really is something in it for everyone.

Wouldn’t it be great if a company could make those claims?

Well, that’s why we’re here: to leverage the marketing power of promotional products to deliver your business Super (Bowl) Successes – campaigns that are ubiquitous, unavoidable, and classic. Campaigns that catch the eye and draw people in, even if they’re loyal to a different brand. Even if they couldn’t care less about the product.

Like the football game of games, a good promotional marketing campaign takes head-in-the-game hard work, like the players on the field. It takes a bold dash of creativity, like the halftime show. And it takes throwing a lot of humor and compassion at the part that people usually ignore in other contexts: the commercials.

So whether you’re in it to root for the teams, to check out the Usher halftime show or to pick up some tips from the commercials, remember that all three work together to draw in the over 113 million people who tune in every year. Work hard, get creative, and rely on us– and you’ll deliver Super (Bowl) Successes every time!

Contact your Bankers Promotional Consultant for more touchdown ideas!

Unless you avoided people, public places and all of social media in 2023, you know it was the year for 40 oz. tumblers. If you paid even a little attention to trends, you saw the Stanley 40 oz. Quencher take over in promo and retail. Suddenly, women and girls of all ages were lugging around huge tumblers full of water.

Stanley is a brand that’s been around for years. Founded in 1913, it was known for decades for its classic steel vacuum bottles and lunch boxes in its signature Hammertone Green, mostly used by the workers who first built the country’s infrastructure. The company’s items and its clientele were both suited to spend time outside in the elements.

That changed in late 2022, when a combination of brand flexibility, new executive faces, image retooling, earnest influencers, savvy affiliate marketing and swoon-worthy lifestyle shots – plus a bit of luck – launched the 40-oz. Quencher into the stratosphere. The tumbler is an object of adoration, lauded by millions of social media users and so worshipped that consumers this holiday season camped out in tents outside Starbucks locations to try to score the special-edition Stanley x Starbucks style, many with plans to resell them online for huge markups.

So, what caused this sudden success? Their marketing strategy pivoted.

In 2019, at Stanley’s behest, the three female influencers behind The Buy Guide (a popular ladies shopping blog) cautiously placed an order for 10,000 cups – all of which they promptly sold. Their success convinced Stanley to re-prioritize the Quencher and, at the same time, add a focus on drinkware for women.  Stanley’s new president decided they should go all in on this new female audience. They launched brand new colors that were pastels and colorful (opposite of what they done the last century).

We’ve been offering alternatives since the very beginning because of high demand, but companies who want the brand name are willing wait and have the budget for the popular brand.

While celebrating the product of the year, we also want to highlight similar products that have been able to keep up with the Quencher in terms of performance.

Pelican Drinkware Rivals Stanley®

Popular Science has been writing articles about the best technology for more than 150 years and they named Pelican’s 40 oz. Porter™ the best tumbler in the industry. The Porter™ keeps drinks cold for hours. This longevity is thanks to a copper lining that works with double-wall vacuum insulation to prevent thermal loss. Be sure to check out this style #PL1008 and other Pelican drinkware. The other Pelican styles shown have the same effective insulation that will leave your customers satisfied with the final product. Check out their wide assortment of trending colors!

While we have seen several Stanley orders this year, clients have also found success with similar styles that have been tested and hold ice just as long. Our favorites are the Intrepid , Denali,  Apex and  Maxim Tumblers shown below. Contact your Bankers Promotional Consultant for more information.

In early December, Pantone released their Color of the Year – Peach Fuzz.

“PANTONE 13-1023 Peach Fuzz captures our desire to nurture ourselves and others. It’s a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.” It’s a hue that echoes an innate yearning for closeness and connection, Pantone decided to choose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.

Although Pantone named its 2024 Color of the Year, Peach Fuzz, in early December, the color experts released a whole palette based on New York Fashion Week trends earlier in the fall. These hues include some of the earthy colors that have been popular in the past couple of years, but perhaps most notably, the palette points to the middle of the rainbow, focusing on oranges and greens, plus a bright yellow and a handful of blues.

If your brand has a strong connection to design and aesthetics, staying updated on color trends is important. Our company and industry suppliers pay attention to the color trends throughout the year. We’re excited to see more of this sweet, peach color in 2024, along with the palette from fall 2023.

Check out our flyer of Peach Fuzz products to brand with your logo!

Contact your Bankers Promotional Consultant for color ideas that can help enhance your promo efforts.