Well, we still don’t know which two teams will be facing off at Super Bowl 2024 but every year, when scrolling through social media, someone’s inevitably going to post: “And I’m officially only watching for the halftime show.” (That’s me every year, but especially this year since it’s Usher).
That’s the thing about the Super Bowl, isn’t it? Even if your team’s not in it, you watch. For many people, even if you don’t like football, you watch. It’s ubiquitous. It’s unavoidable. It’s classic. And, between the game, halftime show and commercials, there really is something in it for everyone.
Wouldn’t it be great if a company could make those claims?
Well, that’s why we’re here: to leverage the marketing power of promotional products to deliver your business Super (Bowl) Successes – campaigns that are ubiquitous, unavoidable, and classic. Campaigns that catch the eye and draw people in, even if they’re loyal to a different brand. Even if they couldn’t care less about the product.
Like the football game of games, a good promotional marketing campaign takes head-in-the-game hard work, like the players on the field. It takes a bold dash of creativity, like the halftime show. And it takes throwing a lot of humor and compassion at the part that people usually ignore in other contexts: the commercials.
So whether you’re in it to root for the teams, to check out the Usher halftime show or to pick up some tips from the commercials, remember that all three work together to draw in the over 113 million people who tune in every year. Work hard, get creative, and rely on us– and you’ll deliver Super (Bowl) Successes every time!
Contact your Bankers Promotional Consultant for more touchdown ideas!