Bankers Advertising Articles

Wrap Up the Year Right: Effective Strategies for Year-End Promo Spending

November 12, 2024

As the year approaches, many businesses are looking for ways to make the most of their remaining budgets. Now is an opportune time to invest in promotional products that enhance your brand and propel your business into the new year. Here are four impactful areas for maximizing year-end dollars and generating long-term benefits.

 

 

 

Thank Loyal Customers

What better way to show appreciation to customers than with a memorable gift? A useful option that will help keep users organized is the Good Value™ National Day Calendar – Spiral. This calendar showcases national holidays and fun observances, adding value and entertainment while serving as a constant brand touchpoint.

Stock Up on Office Supplies

Office supplies are essential, and year-end is the perfect time to use any remaining budget dollars to fill the supply closet. These practical items keep your brand visible while ensuring team members have needed productivity tools. Plus, they easily double as giveaways at events and tradeshows.

 

Consider these two office staples:

The BIC® Digital Clic Stic® Pen is the most popular promotional pen in the promo business wrapped in a vibrant, 360-degree, full-color imprint that makes any brand message pop.

The Souvenir® Sticky Note™ 3″ x 3″ x 1-1/2″ Cube makes a perfect companion to the BIC® Digital Clic Stic® Pen or is an indispensable item on its own. Its eye-catching full-color imprint on all four sides will bring a pop of color to even the drabbest office environment.

 

 

Celebrate Achievements 

Recognizing top performers with year-end awards is a powerful way to boost morale and show appreciation. Research shows that organizations with a strong recognition culture have a turnover rate almost 30% lower than those without it. Set a positive tone for the new year by celebrating outstanding employee performance with the JAFFA® Color Accent Crystal Tower. This elegant award is made of clear, flawless optical crystal that brings well-deserved attention to any achievement.

 

Build a Stash of New-Hire Swag

As a company grows, so does the importance of integrating new hires into its corporate culture. Thoughtful branded swag can reinforce organizational values while making employees feel welcome. For companies that prioritize sustainability, buying products made of recycled materials is one way to accomplish this goal.

The Koozie® Big Recycled Tumbler – 40 oz. is made of 90% stainless steel and has a 100% recycled plastic, press-fit slider lid. New hires will love how this tumbler’s double-wall vacuum insulation keeps drinks hot or cold for hours, and its tapered base makes transporting it a breeze.

Pair it with the Koozie® Boho Water Bottle Pouch to impress employees during orientation. This pouch features a main compartment that can fit almost all mobile phones and boasts additional features, including a front zippered pocket, two interior card slots, and a key fob. It’s made with 15% post-consumer recycled PET.

The end of the year is an ideal time to invest in promotional products, whether a company is looking to express gratitude, stock up on supplies, recognize talent, or welcome new hires. Don’t forget these strategies to take advantage of this opportunity to reap long-lasting benefits well past the ball drop on New Year’s Eve.

Uncategorized — Molly Beavers @ 12:05 pm

How to Choose the Right Promotional Product for Your Audience

November 4, 2024

 

Selecting the ideal promotional product is key to building lasting connections with your customers. Promotional products are more than giveaways—they’re tools that reflect your brand’s values and message. A well-chosen product reinforces brand awareness and makes your company memorable. But selecting the right item requires thoughtful audience targeting, brand alignment, and budget management.

Here’s a guide to help you make the best choice for your campaign—and how Bankers Advertising can support your efforts every step of the way.

  1. Know Your Audience: The Power of Targeting

Understanding your audience is essential for choosing products that will resonate. Consider their age, interests, profession, and lifestyle to select products that are not only relevant but also practical.

  • Example: Busy professionals appreciate items like wireless chargers or tech accessories, while families may prefer branded water bottles or household items.
  • Healthcare or Eco-Conscious Audiences: For targeted audiences, items like hand sanitizers or reusable tote bags show you understand their values.

Ask yourself:

  • What are the key demographics of my audience?
  • Are there specific needs or trends I should address with my product?

How Bankers Advertising Can Help:
We can assist with audience research and suggest creative product options that match your specific customer base. Our industry expertise ensures the right product is chosen for maximum impact.

  1. Align the Product with Your Brand Identity

The right promotional product should reflect your brand’s voice and mission. Think of each product as an ambassador for your company—delivering a message and leaving a positive impression.

  • Example: If your business promotes sustainability, offering eco-friendly products like bamboo utensils or reusable straws reinforces your values.
  • Quality Counts: Even a small giveaway like a pen should feel well-made, reflecting the high standards of your brand.

Ask yourself:

  • Does this product reflect my company’s identity and message?
  • How will customers feel when they receive and use this product?

How Bankers Advertising Can Help:
Our team will help you find custom products that align perfectly with your brand values. We offer extensive customization services to ensure every detail—from colors to messaging—reinforces your identity.

  1. Balancing Budget and Value

It’s important to balance your budget with the product’s perceived value. High-quality, useful items tend to stay in customers’ hands longer, extending your brand’s visibility. But different campaigns may call for different strategies—some events require premium gifts, while others demand high-quantity, lower-cost giveaways.

  • Example: Tote bags or pens work well for large trade shows, but VIP events might call for premium journals or insulated drinkware.
  • Smart Spending: Plan ahead to take advantage of bulk order discounts and seasonal promotions.

Ask yourself:

  • Should I prioritize quality or quantity for this campaign?
  • How can I stay within budget while maximizing value?

How Bankers Advertising Can Help:
We’ll help you strategize based on your budget, ensuring you get the best value without compromising on quality. With access to thousands of products, we’ll identify creative solutions that fit your financial plan.

  1. Timing and Trends Matter

Aligning your promotional products with current events, seasons, or trends boosts their impact. A product given at the right time—like a branded blanket in winter or a festival-themed giveaway in summer—feels more thoughtful and relevant to recipients.

  • Example: Seasonal campaigns using holiday-themed items or branded calendars offer year-round visibility.
  • Trending Products: Today’s consumers love sustainable or tech-driven products, making these categories smart choices.

Ask yourself:

  • Are there seasonal opportunities I can tie into my campaign?
  • What trends are currently influencing consumer behavior?

How Bankers Advertising Can Help:
Our product experts stay on top of industry trends and can recommend items that fit seasonal campaigns or tap into popular consumer interests. We ensure your products are relevant, timely, and aligned with what’s hot in the marketplace.

  1. Measuring Success

A promotional campaign doesn’t end when the products are distributed. Tracking results—whether through leads, customer engagement, or social media impressions—helps determine the campaign’s effectiveness.

  • Example: QR codes on products or a social media hashtag can make it easy to track customer engagement.
  • Feedback Loop: Asking customers for feedback on your promotional products offers insights for future campaigns.

Ask yourself:

  • How will I track the success of this campaign?
  • What metrics will tell me if my product made an impact?

How Bankers Advertising Can Help:
We don’t just stop at delivery. We can assist you in measuring your campaign’s success, offering advice on ways to track engagement and gather feedback. Our team is committed to helping you refine and improve your promotional strategy for future campaigns.

Why Bankers Advertising is Your Promotional Partner

At Bankers Advertising, we understand that the right promotional product can make all the difference. With decades of experience in the promotional products industry, we’ve helped businesses of all sizes connect with their customers and grow their brands. Whether you need a high-quantity order for an event or a unique, premium gift for VIP clients, we’re here to guide you.

Our advantages:

  • In-depth expertise in audience targeting and product trends
  • Creative solutions aligned with your brand and budget
  • Customized products with superior attention to detail
  • Long-term partnerships focused on your business’s success

Let us help you make every giveaway count. Contact us today to explore your options and get started on your next promotional campaign!