Bankers Advertising Articles

Wrap Up the Year Right: Effective Strategies for Year-End Promo Spending

November 12, 2024

As the year approaches, many businesses are looking for ways to make the most of their remaining budgets. Now is an opportune time to invest in promotional products that enhance your brand and propel your business into the new year. Here are four impactful areas for maximizing year-end dollars and generating long-term benefits.

 

 

 

Thank Loyal Customers

What better way to show appreciation to customers than with a memorable gift? A useful option that will help keep users organized is the Good Value™ National Day Calendar – Spiral. This calendar showcases national holidays and fun observances, adding value and entertainment while serving as a constant brand touchpoint.

Stock Up on Office Supplies

Office supplies are essential, and year-end is the perfect time to use any remaining budget dollars to fill the supply closet. These practical items keep your brand visible while ensuring team members have needed productivity tools. Plus, they easily double as giveaways at events and tradeshows.

 

Consider these two office staples:

The BIC® Digital Clic Stic® Pen is the most popular promotional pen in the promo business wrapped in a vibrant, 360-degree, full-color imprint that makes any brand message pop.

The Souvenir® Sticky Note™ 3″ x 3″ x 1-1/2″ Cube makes a perfect companion to the BIC® Digital Clic Stic® Pen or is an indispensable item on its own. Its eye-catching full-color imprint on all four sides will bring a pop of color to even the drabbest office environment.

 

 

Celebrate Achievements 

Recognizing top performers with year-end awards is a powerful way to boost morale and show appreciation. Research shows that organizations with a strong recognition culture have a turnover rate almost 30% lower than those without it. Set a positive tone for the new year by celebrating outstanding employee performance with the JAFFA® Color Accent Crystal Tower. This elegant award is made of clear, flawless optical crystal that brings well-deserved attention to any achievement.

 

Build a Stash of New-Hire Swag

As a company grows, so does the importance of integrating new hires into its corporate culture. Thoughtful branded swag can reinforce organizational values while making employees feel welcome. For companies that prioritize sustainability, buying products made of recycled materials is one way to accomplish this goal.

The Koozie® Big Recycled Tumbler – 40 oz. is made of 90% stainless steel and has a 100% recycled plastic, press-fit slider lid. New hires will love how this tumbler’s double-wall vacuum insulation keeps drinks hot or cold for hours, and its tapered base makes transporting it a breeze.

Pair it with the Koozie® Boho Water Bottle Pouch to impress employees during orientation. This pouch features a main compartment that can fit almost all mobile phones and boasts additional features, including a front zippered pocket, two interior card slots, and a key fob. It’s made with 15% post-consumer recycled PET.

The end of the year is an ideal time to invest in promotional products, whether a company is looking to express gratitude, stock up on supplies, recognize talent, or welcome new hires. Don’t forget these strategies to take advantage of this opportunity to reap long-lasting benefits well past the ball drop on New Year’s Eve.

Uncategorized — Molly Beavers @ 12:05 pm

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