Research proves that advertising calendars are useful and valuable. The Advertising Specialty Institute says that 74% of people can recall the advertiser on their promotional calendar. They’re powerful little marketing tools, and if you’re not using them in to enhance your brand visibility… your competitors are.
Bankers Advertising Articles
5 Promotional Products You Should Consider for Your Business:
April 24, 2014
Old man winter has finally taken a hike, and soon flowers and green grass will put your customers in the mood to purchase from your business! It’s important to be present in their minds when they’re ready to get out and about to shop, shop, shop.
In that spirit, let’s do a quick review of the values and benefits of some products that you should consider using to promote your business. The average US household has 10 branded products. That means you will want your brand in these places:
1. Kitchen
2. Office/Desk Area
3. Bedroom
Viral, mobile, highly targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience the audience can see, touch, hear, smell and even taste. Consider using these products to build your brand identity during this spring and summer:
1. Calendars:
The only kind of advertising that customers ask for, 84% say they refer to their imprinted calendar multiple times each day. In general, calendars have a cost per impression of less than ½ of a cent!
2. Apparel:
Next to calendars the most visible form of advertising, 43% of US consumers own at least one imprinted apparel item. Your team members should be parading around your brand! Better yet…? Get your customers to be your walking billboard by giving them a quality branded apparel item.
3. Writing Instruments:
This category has the widest price range of products from just cents to thousands of dollars. Over 50% of all US households have at least one branded writing instrument. The average pen has 7 owners, and the fastest growing style is any pen with a stylus because they’re great for smart phones. Put your brand on a highly-used item, and give yourself double the exposure by using a stylus pen!
4. Housewares:
82% of US homes have at least one imprinted promotional item in the kitchen, and 52% of adults spend an average of 3 hours per day in the kitchen. The kitchen is currently the most desirable area of the house in which to place a promotional item. It’s a no-brainer.
5. Drinkware:
14% of US consumers own and use a piece of logoed drinkware on a daily basis. Plastic BPA free drink bottles and drink bottles with a flip up straw feature are currently the fastest growing segment of the drinkware market. Put your brand on something that will not only be used in the home, but also the gym, office, car, sporting events, and more
Not sure where to start? Don’t worry, our expert promotional consultants can help you narrow your selections based on your specified theme, target audience and budget. You can also have fun browsing for products by category on our search tool. Check it out, and start building your brand today!
Promote with Parades this Independence Day
May 23, 2011
By Erica Kelley-Gogel, CAS
The nation’s birthday is right around the corner – how will your business celebrate? The Fourth of July is a great time to hand out promotional products for events like parades. Communities often sponsor Independence Day parades and many area businesses get in on the action. No organization is left out – common participants include real estate agents, insurance bureaus, fire departments, chiropractors, dentists and locally owned restaurants and small businesses. What about your business? Parades are a great way to get the word out about your company.
A small nearby town hosts a great parade that lasts around an hour, with different companies walking, tossing out can coolers, flying disks and magnets along with many, many pounds of candy for the kids. Though candy is a favorite to toss from floats, it doesn’t leave a lasting impression or a reminder of the businesses that participated in the parade. After all, you’re looking for new business and new clients, so you want everyone to remember your name! Consider the alternatives listed below, and if you need help, contact us and we’ll connect you with one of our expert promotional product consultants.
Include your logo and an American flag! We have all these great products with patriotic themes, from some of our top lines:
- Plastic or nonwoven bags – recipients will love them, they’re great for holding all the products they’ll accumulate during the parade.
- Decals and magnets – a magnet on your customer’s refrigerator will be seen every day. We make them here at Bankers Advertising!
- Jar opener – kitchen items are always useful and popular.
- Sunscreen – not only will it show your company’s regard for proper health care, but it’s a reminder of your brand whenever they apply.
- Emery boards – great choice, especially for salons and beauty supply stores.
- Misting fan – ideal, especially for those sitting in the hot sun watching a parade. You know it’ll be appreciated!
- Flying disks – keep them entertained and spread the word about your company all summer long.
- Pens – a classic promotional product. Get them in red and blue or choose your company colors.
- Lip balm – also with SPF, perfect for summertime. You can even do a full-color process imprint.
- Can coolers – who doesn’t love these? Drinks stay colder longer and no perspiration on the table.
- Key tag – be All American with a flag key tag.
Now is the time to find out when your area is hosting parades. If you’re involved in more than one, consider cohesive product ideas and designs for even better branding. Again, if you need products, don’t hesitate to contact Bankers Advertising Company. We’re happy to help with custom ideas in a price range you’re comfortable with. Happy 4th of July!
Go Green for Earth Day
March 22, 2011
Earth Day is the name used for two different observances, both held worldwide annually. While some celebrate Earth Day around the time of the vernal equinox on March 20, others observe the occasion on April 22 each year. Earth Day aims to inspire awareness of and appreciation for the earth’s environment. It is currently observed in more than 140 countries.
Typical Earth Day events include planting trees, picking up roadside trash, conducting various programs for recycling and, of course, working to correct excess trash output, energy usage, water waste and fuel intake. Others make Earth Day a month long celebration to stress the importance of caring for our environment. After all, it’s important to protect our planet not only for our sake, but for the benefit of future generations.
Earth Day is a great time to promote your company’s greener side. Create a positive impression with customers by using environmentally friendly promotional products to market your business! These products are also great to use in schools. Here at Bankers we have tons of great sources to fulfill your needs from our Advantage, Key & Recommended vendors.
Quickpoint has a variety of eco-friendly items that would be perfect to celebrate this holiday. First off, all their Bio Ad items are made out of biodegradable plastic. However, the biodegrading process doesn’t begin until the product reaches the landfill. Under normal use, these products will last a lifetime.
Nature Ad products from Quickpoint are made of corn plastic, a more environmentally friendly option than regular plastic, which is generally manufactured utilizing petroleum-based material. Not only are they biodegradable, but they’re an American product, too! Agriculture clients will love that these corn products benefit the U.S. farm economy.
Humphrey offers products made from post-industrial recycled material. These fun items will vary in color due to their material, but multiple-color imprints are available. The #44 Recycled All Pro Yoyos, #99 Recycled Flyers and #147 Recycled Pail have all been child-safety tested and are made in the USA.
Some companies are jumping at the opportunity to create products using recycled water bottles. Ariel has a variety of recycled P.E.T. bags that are made from 85% post-consumer water bottles, recycled to create a sustainable product that is safe for the environment. Prime Line has eco-friendly biodegradable plastic water bottles. Spector & Co. even has a new aqua pen that is made from recycled bottles.
If you haven’t considered promoting your company around Earth Day, think about the unique opportunities you’ll have to market your brand and stay top of mind with customers.
How To Make Customers Love You
January 19, 2011
Our country goes gaga for all things gooey and sentimental right around February 14. Love is in the air and not only for couples – it’s the perfect time to tell your clients how much you love them! Don’t worry about being cheesy or overly romantic, everyone is wearing rose colored glasses when this sweet holiday rolls around and customers will be so happy to hear from you.
What promotional product is best for Valentine’s Day? There are tons of options – teddy bears, heart-shaped key chains, customizable greeting cards and, of course, a huge variety of assorted candy.
New Year, New Website
January 10, 2011
What do our customers want? We at Bankers have been considering that very question for the past few months, and we updated the Bankers website to reflect our discoveries. (more…)
Choosing the Best Advertising Medium
September 30, 2010
Having trouble deciding on the best promotional product for your company? Consider the most successful items in our industry – below, we have highlighted just a few of the thousands of options available! Put your logo on a pen or a shirt, create a custom trophy, or even imprint your name on a box of chocolates. There is truly something for every occasion and event. If you’re looking to embroider or print a specialized graphic, Bankers can even do it for you. Still stumped? A sales consultant will be more than happy to assist you.
Christmas and the New Year are right around the corner, and it’s a great time to stock up on personalized 2011 calendars. We create custom calendars right here, at or factory in Iowa City. You’re sure to get the quality you want, faster than you thought possible! (more…)
7 Reasons to Choose Calendar Advertising
March 3, 2009
In today’s economy, everyone’s looking to get the best bang for their marketing buck. So how can your business stand out among the rest? Try cost-effective calendar advertising. Here are seven reasons why it’s proven to be a great idea. (more…)