Bankers Advertising Articles

Warm Up Your Brand: Cozy Promotional Products for Cooler Weather

December 17, 2024

As the temperatures drop and the days grow shorter, there’s no better time to connect with your audience through seasonal promotional products that bring warmth and comfort. Fall and winter present unique opportunities to showcase your brand with cozy, practical items that people will use throughout the colder months. From snuggling up at home to braving the crisp air outdoors, here are some standout promotional products that can help warm up your brand during the cooler season.

8008 Faux Fur Throw

8008 Faux Fur Throw

Nothing says comfort like a soft, luxurious throw blanket. The 8008 Faux Fur Throw offers ultimate warmth and relaxation, making it the perfect promotional item for fall and winter. Imagine your brand’s logo prominently displayed on a blanket that your customers use while cozying up on the couch during a chilly evening. This high-quality faux fur throw will keep recipients warm while ensuring your brand is front and center in their homes.

8176 – 12 Oz. Campfire Soup Mug

8176 – 12 Oz. Campfire Soup Mug

Soup season is here! The 8176 – 12 Oz. Campfire Soup Mug is an ideal companion for hot soups, stews, or even a warm cup of cocoa. With a sturdy, rustic design reminiscent of traditional campfire mugs, this item combines nostalgia and functionality. Perfect for homes or offices, this branded mug will keep your logo in constant view as it helps warm up your customers during the colder months.

3747 Northwoods Cooler Bag

3747 Northwoods Cooler Bag

The 3747 Northwoods Cooler Bag offers a perfect blend of style and functionality for cold-weather outdoor adventures. Whether used for fall tailgating or winter picnics, this insulated cooler keeps food and beverages at the desired temperature. Durable and stylish, it also makes for a great reusable item that customers will continue to use long after the colder months are over, giving your brand extended visibility.

15066 Cozy Cable Knit Slipper Socks

15066 Cozy Cable Knit Slipper Socks

Nothing feels better than slipping into a pair of warm, cozy socks after a long day. The 15066 Cozy Cable Knit Slipper Socks are not only stylish but incredibly comfortable. Perfect for lounging around at home, these socks can be branded with your logo, making them a thoughtful and appreciated giveaway during the cooler months. These slipper socks will keep feet warm and cozy, all while keeping your brand top of mind.

15061 Luxe Plush Beanie

15061 Luxe Plush Beanie

For outdoor enthusiasts or simply those facing cold winter winds, the 15061 Luxe Plush Beanie is an essential. This plush, soft beanie provides warmth and comfort while offering a stylish accessory for chilly weather. With your logo embroidered on the front, it’s a practical yet fashionable item that recipients will appreciate and wear throughout the fall and winter seasons, turning them into walking billboards for your brand.

50235 – 35 Oz. BrüMate NAV

50235 – 35 Oz. BrüMate NAV

Stay hydrated, even in the cold, with the 50235 – 35 Oz. BrüMate NAV. This high-capacity, insulated bottle is perfect for keeping beverages hot or cold, no matter the weather. Its sleek design and high functionality make it a great companion for outdoor adventures, morning commutes, or simply staying warm with coffee or tea at home. Branded with your logo, this bottle offers a daily reminder of your company’s commitment to quality and comfort.

As the temperatures dip, these cozy, practical promotional products offer your brand a unique opportunity to connect with customers in a meaningful way. Whether it’s a soft throw blanket, insulated drinkware, or warm accessories, these items are sure to be appreciated, used, and remembered throughout the fall and winter seasons. So, warm up your brand with thoughtful giveaways that embody the comfort and warmth everyone craves during the colder months!

 

Blog,Holiday,Marketing,Promotional Products,Seasonal,Staff Picks,Uncategorized — Molly Beavers @ 8:40 am

Give the gift of YUM with Food Gifts!

October 9, 2020

The holidays are a time to celebrate your customers, associates, and employees who have contributed to your success. Food gifts draw attention, are affordable, and appeal to all people.

Food gifts are the #1 holiday business gift.

  • Make your holiday food gift-giving convenient.  Instead of sending an employee to a retail store or spending time on the internet trying to find the right gifts, you can purchase your business gifts from Bankers.
  • Keep it fresh! Fresher gifts taste better (and say something nice about the sender). Our gifts are packed to order just before the order is shipped, not made up many months in advance like so many gifts from mail-order and retail giants.
  • Promote your company’s brand on your gift! When your recipient opens their gift, the first thing they’ll see is your logo. Your logo or message is included on every gift.

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Holiday,Marketing,Promotional Products,Seasonal,Uncategorized — Molly Beavers @ 9:30 am

‘Tis the Season!

October 21, 2019

Explore our seasonal Gift Guide!

As we roll into fall, there’s a better than average chance that you’re starting to make a list of your top clients or donors and checking your budgets twice! That’s right, it’s time for everyone to start thinking about gift giving, large and small.

We want you to be fully prepped and ready for the season of giving! One great place to start is our Gift Guide, which is filled to the brim with products and ideas for all your giving needs. From travel and party supplies to the best in wearables and electronics, the guide has a myriad of options.

However, we also like to pass along some insight into some of the industry’s hottest trends for the cold weather holidays. We’ve pulled together ideas from our top suppliers, who know which way the (chilly) wind is blowing! These ideas and products will be well-received by everyone from clients to donors to staff.


COOL COLORS
Expect the unexpected this fall! There’s a particularly strong leaning toward pastels, but the key takeaway is that your customers should NOT be afraid to experiment. And they’ll have plenty of support from suppliers and even name brand collaborators for whatever they’re seeking.

What we’re reading: “There are plenty of opportunities to experiment with new colors this season—whether it’s a pastel tote or an umbrella in a soft heathered gray. Even legendary workwear brand Carhartt has broken away from traditional brown with new colors and styles that people are going crazy for.”
 

 
 
 
PLANET-FRIENDLY PICKS
The current state of the earth’s environment — from fires in the Amazon to an ever-increasing number of jurisdictions banning single-use plastic to weather patterns hammering already hard-hit areas — is a huge concern for a lot of people. Even if you aren’t an adamant environmentalist yourself, many of your clients may be; it’s a win-win scenario to seek out promo that protects the planet, like this bamboo cutlery. Clients can certainly feel good about a renewable resource that can be harvested repeatedly, especially when it looks this good! Many suppliers have whole lines dedicated to this trend.
 
 
 
 
 
 
SHIMMERING SELECTIONS
One of the most popular ways that designers are pulling in those pastel colors we mentioned earlier is through iridescent and holographic products. A recent industry article on this trend noted its ubiquity in the retail sphere, the creative freedom it offers the end user, and the influence of the rising younger generations. It also pointed out that the icy look of it is perfect for winter holidays. Gift season is the perfect time to have some fun with a little shimmer and shine!

 
 
Be sure you as your representative about these ideas this fall. They’ll be happy to show you samples and more generally keep you informed on all of the hottest trends of the season and all year long!

Eco-friendly,Holiday,Promotional Products,Seasonal — Genevieve Trainor @ 5:31 pm

Its good to be Santa!

December 22, 2015

As we get closer to Christmas, it has me thinking about good ole Santa Claus. Jolly St. Nick has created one of the most famous and loved brands around the world. No matter your age or where you live, we all can’t wait for Santa to come. I think we can all learn a few things from the big guy, in my opinion he is a master marketer.Untitled design (1)

Santa has a solid brand, raving fans, is trustworthy and continues to grow his Christmas Empire! He isn’t just for children, every person likes to feel a little Christmas magic. Marketing Secrets from Santa Claus: Recognizable Brand Everyone knows who Santa is. People get excited when they think, hear or see Santa. They know what Santa stands for. Santa’s brand is recognizable all year long from his red suit, belly laugh, snow white beard, shiny black boots and his jolly “Ho, Ho, Ho!”. Santa’s message is known by all. What are you known for?

It’s important that your customers easily recognize you and your brand. Customers need to know what you do and who you are. Who doesn’t think of Santa and smile? He always surprises and delights us. Remember to find that “something extra” and leave your customers smiling.

Be Reliable –

Keep Promises Santa Claus is coming to town. Most of us wake up Christmas morning, year after year, to see what Santa has left for us. Every year, no matter what, Santa doesn’t let us down. It doesn’t matter where we are or what is happening in the world, Santa is there. Now is the time to ask ourselves – how reliable are we? Like expectant children on Christmas morning, our customers have high expectations of us and it’s our job to deliver. Remember – don’t do things halfway. Commit, be reliable and dedicate yourself or step away. Suggestion – make it a habit of asking your customers if they’ve ever been disappointed in your service. What areas can you improve upon, what services or products would they like you to offer?

Build Lists –

Santa’s making a list and checking it twice! He finds out who is naughty and nice. This reminds us that it’s always important to make a list of our clients. Do you have a naughty and nice list? Which clients are easy and fun to work with vs the clients that are difficult and never satisfied? By making a list and fully understanding each client, this will help you know which customers are the most profitable and should be focused on. Santa rewards for good behavior. Maybe you should too.

Sell More Than Your Product –

Santa sells more than just presents. He sells hope, cheer, happiness and the desire to be good. He inspires us all. In your branding efforts, you should be selling more than products. You have a whole bag of presents for your customers. Remember to let your customers know what’s in your big red bag. Most importantly….remember to sell you! Santa’s Team – Elves and 8 Reindeer Santa wouldn’t be Santa without his team. Do you think he would be able to read all those letters, be painstakingly reliable or jolly and bright if he didn’t have a team to help him with all his Christmas responsibilities? Of course not, that is what a great team behind you is all about. Bankers enjoys being part of your team.  No one ever built an empire alone…not even Santa. Be sure to use all of the branding resources we have available to help you prosper in the New Year. As we head into the New Year, think about Santa and learn from the best, implement the right tools and strategies and you will soon be creating your own world of magic.

Advertising,Holiday,Marketing,Seasonal — Molly Beavers @ 6:36 pm

5 Fabulous Last Minute Gifts

December 14, 2015

5 Fabulous Last Minute Gifts

Woops…. Its December 14, and you still need to think of a gift to give your top customers or employees. 45065_ZDon’t worry, it’s not too late to show you care, and promote your brand while you’re at it. Bankers offers many options even if you’re late to the party. Contact your promotional products consultant today, to discuss your options!

#1) Whether they’re a coffee addict, tea drinker or hot chocolate lover, this attractive looking travel mug will make them smile. With several colorful options to choose from, it’s a holiday win!

45065 | Colored Acrylic Tumbler – 16 oz.21102_Z

#2) Winter weather brings a slew of different possible hazards on the road. Prepare your favorite people by giving them a roadside safety light.

21102 | Roadside Safety Light

#3) Here’s an attractive and useful gift. A padfolio is professional and neutral for both ladies and gentlemen.AP4640_Z (1)

AP4640 | McCarthy Jr. Writing Pad a padfolio! 

#4) You just can’t fail with a nice gift pen. Need something higher-end? Consider pairing it with the padfolio.

55725 | Excalibur Black Pen

#5) Advertise your every day for the next 365 days with a calendar. They are useful in both the 55725_Zhome and the office.

Calendar for 2016 | 1912 | Great Inventions Calendar1912_GreatInvent_15

Don’t forget about packaging… it adds big value on a lower price point product. There are still many quick-production options out there. Call us to discuss options today!

Advertising,Customer Appreciation,Holiday,Promotional Products,Seasonal — Marie Young @ 4:20 pm

3 Secrets to a Successful Gifting Season

November 14, 2015

Each year you set out to find a unique gift for your top customers and employees.IMG_0555 Each year you may experience a little anxiety about said unique gift.  You want to be “different.” You want to stand out. You want to be noticed. And most of all, you want to make your recipient feel appreciated without breaking the bank.

It’s easy to overthink the “what” in gift giving. Instead, think about it in terms of “how.” Consider these important factors, and you’re sure to be a gifting star this season:

Don’t give a gift. Give a bundle!

With a per gift budget in mind, it’s common to begin looking for the one item that fits in the budget. But, what if you select a few smaller items bundled together? Bundling several items together increases the perceived value.

What’s better? With multiple branded items in a gift package, K5012you’ll receive higher brand exposure. By creating a kit or package of products, the recipients are left with many brand impressions vs. just one. As products are used, they may be separated from the bundle. That means your brand is located in multiple places around the home and/or office.

Packaging is everything.

The first impression can set the tone of receiving the gift and emotional connection. Much of the attention in choosing gifts is given to the gift itself, but the presentation of the gift is a value-added opportunity that can’t be ignored.

Interestingly, a lot of psychological research has been done in why we wrap gifts. The question psychologists have asked themselves is whether people prefer to receive a gift if it is wrapped or not. The research suggests that people have a more positive attitude towards a gift they are about to receive if it has been wrapped.

Packaging options are an inexpensive way to increase the perceived value of a gift by leaps and bounds. Gift bags, custom ribbon and gift boxes will enhance the selected item and maximize the impression it leaves.

Distribution is key.

Distributing gifts is an element of planning that is all too often forgotten about, but its actually a very important part of the gift receiving experience.

Hand-delivering some of the branded gifts is an incredibly personal and authentic way to express your appreciation. Your dedication to this delivery method is super impressive and meaningful to your recipient. They won’t ever forget it, that’s for sure.

On the other hand, sometimes mailing a gift is more feasible. There are pros and cons to both. If you decide to mail or ship your gift, a hand-written personal note goes a long way. In a world of emails, texts, Facebook and snapchatting, a hand-written note intended specifically for the recipient makes them feel uber special… even if it’s just a few kind words of thanks.

Remember… you’re not in this alone. Rely on your experts at Bankers Advertising to help you plan out the perfect holiday gift experience!

Advertising,Branding,Holiday,Promotional Products,Seasonal — Marie Young @ 9:45 pm

Promote with Parades this Independence Day

May 23, 2011


By Erica Kelley-Gogel, CAS

The nation’s birthday is right around the corner – how will your business celebrate? The Fourth of July is a great time to hand out promotional products for events like parades. Communities often sponsor Independence Day parades and many area businesses get in on the action. No organization is left out – common participants include real estate agents, insurance bureaus, fire departments, chiropractors, dentists and locally owned restaurants and small businesses. What about your business? Parades are a great way to get the word out about your company.

A small nearby town hosts a great parade that lasts around an hour, with different companies walking, tossing out can coolers, flying disks and magnets along with many, many pounds of candy for the kids. Though candy is a favorite to toss from floats, it doesn’t leave a lasting impression or a reminder of the businesses that participated in the parade. After all, you’re looking for new business and new clients, so you want everyone to remember your name! Consider the alternatives listed below, and if you need help, contact us and we’ll connect you with one of our expert promotional product consultants.

Include your logo and an American flag! We have all these great products with patriotic themes, from some of our top lines:

  • Plastic or nonwoven bags – recipients will love them, they’re great for holding all the products they’ll accumulate during the parade.
  • Decals and magnets – a magnet on your customer’s refrigerator will be seen every day. We make them here at Bankers Advertising!
  • Jar opener – kitchen items are always useful and popular.
  • Sunscreen – not only will it show your company’s regard for proper health care, but it’s a reminder of your brand whenever they apply.
  • Emery boards – great choice, especially for salons and beauty supply stores.
  • Misting fan – ideal, especially for those sitting in the hot sun watching a parade. You know it’ll be appreciated!
  • Flying disks – keep them entertained and spread the word about your company all summer long.
  • Pens – a classic promotional product. Get them in red and blue or choose your company colors.
  • Lip balm – also with SPF, perfect for summertime. You can even do a full-color process imprint.
  • Can coolers – who doesn’t love these? Drinks stay colder longer and no perspiration on the table.
  • Key tag – be All American with a flag key tag.

Now is the time to find out when your area is hosting parades. If you’re involved in more than one, consider cohesive product ideas and designs for even better branding. Again, if you need products, don’t hesitate to contact Bankers Advertising Company. We’re happy to help with custom ideas in a price range you’re comfortable with. Happy 4th of July!

Advertising,Bags,Custom Calendars,Customer Appreciation,Holiday,Marketing,Seasonal — Marie Young @ 3:00 pm