Bankers Advertising Articles

Bankers Advertising Company Spreads Awareness of Advertising Medium

April 21, 2014

Promotional Products Work Week

Bankers Advertising Company, www.bankersadvertising.com, a promotional products distributor, joins thousands of promotional products businesses around the country hosting special events, and partnering with local businesses, to celebrate Promotional Products Work! Week, sponsored by Promotional Products Association International.

Promotional Products Work! Week is a celebration by the promotional products industry to raise awareness about promotional products as an advertising medium and the benefits of working with highly qualified promotional products professionals to develop and produce innovative advertising and branding strategies.

Bankers Advertising Company is joining forces with the Promotional Products Association International to heighten awareness of the effectiveness of this advertising medium.

  • 88% of people recall the advertiser on promotional products
  • 62% recall the message
  • 85% did business with the advertiser after receiving a promotional product
  • 83% of people like promotional products
  • 81% keep them because they are useful
  • 8 out of 10 people owns 1 to 10 promotional products
  • 53% use promotional products once a week or more
  • 47% keep promotional products for more than a year
  • 88% of people recall the advertiser on promotional products
  • 62% recall the message
  • 85% did business with the advertiser after receiving a promotional product
  • 83% of people like promotional products
  • 81% keep them because they are useful
  • 8 out of 10 people owns 1 to 10 promotional products
  • 53% use promotional products once a week or more
  • 47% keep promotional products for more than a year

Established in 1896, Bankers is one of the oldest and largest promotional products distributors. Bankers specializes in providing promotional marketing, tradeshow promotions, sales meeting supplies and communication tools, business gifts, recognition programs and advertising calendars. In addition, Bankers provides company store and fulfillment programs. For more information about Bankers, call (319) 354-1020(319) 354-1020 or visit www.bankersadvertising.com.

Advertising,Marketing,Promotional Products — Marie Young @ 4:13 pm

Why Social Media is Important for Your Business

April 15, 2011

Chances are you’ve heard the buzz about social media. While you probably know by now that being active online is important to business success, you may still be hesitant or unsure where to begin.

So what exactly does a social medium allow you to do? What are the benefits?

1. Raise awareness. There’s nothing better than free publicity, and these platforms give you the opportunity to shout about your services from the rooftops.

2. Add legitimacy. It’s obvious that your company is alive and well when you have online presence and an active Twitter feed. People will be more likely to buy from a thriving business, especially when they know customer service is readily available.

3. Customer service. Speaking of which … people are increasingly turning to the Internet to solve problems. It’s easy to shoot an e-mail, compose a Tweet or write a Facebook post to address an issue and quickly find a fix. Just be sure – as the person providing the customer service – to be as honest, kind and helpful as possible.

4. Research. Find out what other people are saying about you by utilizing the “search” functions on Facebook, Twitter and LinkedIn. Or search for information on promotional products, local news or anything that interests you or pertains to your brand.

5. Build relationships. People are more likely to buy from their friends. We trust our friends, so why wouldn’t we turn to them if they offer a service we need? Social media allow you to create bonds with people through the power of the Internet. Show your new buddies your expertise and don’t forget to have a good time! Post something funny on Facebook and mix it up with posts about the latest cool products or services you have available.

6. Coupons and discount offers. Then, offer discounts to new friends. People expect rewards for “following” you or being your “fan.” Something like 10% off through next week – for Facebook fans only!! will grab attention and show fans you appreciate them. You might spend a little money, but you’ll earn devoted customers.

7. Reputation management. If you don’t make a name for yourself online, someone else will. And it might not be what you want to hear.

These are only a few of the many reasons it’s important to get involved in social media. A 2011 Social Media Marketing Industry Report survey found that 90% of professional marketers believe social media is important to achieving business success. You’ll discover opportunities online if you’re willing to devote a little time and energy to maintaining your brand image.

Advertising,Customer Appreciation,Facebook,Marketing,Promotional Products,Social Media,Twitter — Marie Young @ 6:14 pm

Go Green for Earth Day

March 22, 2011

Earth Day is the name used for two different observances, both held worldwide annually. While some celebrate Earth Day around the time of the vernal equinox on March 20, others observe the occasion on April 22 each year. Earth Day aims to inspire awareness of and appreciation for the earth’s environment. It is currently observed in more than 140 countries.

Typical Earth Day events include planting trees, picking up roadside trash, conducting various programs for recycling and, of course, working to correct excess trash output, energy usage, water waste and fuel intake. Others make Earth Day a month long celebration to stress the importance of caring for our environment. After all, it’s important to protect our planet not only for our sake, but for the benefit of future generations.

Earth Day is a great time to promote your company’s greener side. Create a positive impression with customers by using environmentally friendly promotional products to market your business! These products are also great to use in schools. Here at Bankers we have tons of great sources to fulfill your needs from our Advantage, Key & Recommended vendors.

Quickpoint has a variety of eco-friendly items that would be perfect to celebrate this holiday. First off, all their Bio Ad items are made out of biodegradable plastic. However, the biodegrading process doesn’t begin until the product reaches the landfill. Under normal use, these products will last a lifetime.

Nature Ad products from Quickpoint are made of corn plastic, a more environmentally friendly option than regular plastic, which is generally manufactured utilizing petroleum-based material. Not only are they biodegradable, but they’re an American product, too! Agriculture clients will love that these corn products benefit the U.S. farm economy.

Humphrey offers products made from post-industrial recycled material. These fun items will vary in color due to their material, but multiple-color imprints are available. The #44 Recycled All Pro Yoyos, #99 Recycled Flyers and #147 Recycled Pail have all been child-safety tested and are made in the USA.

Some companies are jumping at the opportunity to create products using recycled water bottles. Ariel has a variety of recycled P.E.T. bags that are made from 85% post-consumer water bottles, recycled to create a sustainable product that is safe for the environment. Prime Line has eco-friendly biodegradable plastic water bottles. Spector & Co. even has a new aqua pen that is made from recycled bottles.

If you haven’t considered promoting your company around Earth Day, think about the unique opportunities you’ll have to market your brand and stay top of mind with customers.

Advertising,Custom Calendars,Eco-friendly,Economy,Marketing,Promotional Products,Seasonal — Marie Young @ 2:08 pm

~ Spring and Summer Sizzler Giveaway ~

February 23, 2011

Sorry, this giveaway has ended.

Thanks for Liking our Facebook page and/or following us on Twitter. If you found this page by clicking the QR code on your Spring & Summer Sizzler brochure or flyer that’s awesome, too!!

Here are the details to win a super awesome BBQ set – the same one featured in our Sizzler! We’re giving one away to a lucky customer.

From now through April 30, anybody who fills out our Contact form will be entered in the drawing. If you’ve filled out the form in the past, just do it again and we’ll count it as an entry. After today, only one entry per person will be counted toward the giveaway.

Again, all you need to do is go to our Contact Us page and fill out your information. Whether you have a salesperson or not, you’ll be entered to win and will also receive a free Spring and Summer Sizzler brochure by mail!!

If you have any questions, please e-mail Megan.

Thanks and good luck!

Customer Appreciation,Promotional Products,Seasonal — Marie Young @ 7:30 pm

2011 Fashion Forecast

February 17, 2011

In a world where target audiences are ever younger and always in the know, it’s important to stay on top of the hottest trends so you can deliver a promotional product that will be appreciated by your recipients. It’s New York Fashion Week and the newest avant-garde styles are hitting catwalks. But what’s popular with the everyday customer? If you’re looking at clothing to promote your brand – whether it’s a corporate gift, uniform or event giveaway – here are some of the hottest trends for the style-conscious.

VINTAGE: The vintage look has been all the rage for a few years now, and it’s not going anywhere. Customers love the soft feel of washed fabric and the burnout look of a shirt that’s been around for a while. Unique imprints will also be embraced by your audience – just take a look at popular online t-shirt vendors. Of course the perfect colors for these types of shirts and hoodies are heathered shades and washed-out colors… (more…)

Apparel,Marketing,Promotional Products — Marie Young @ 3:54 pm

Build Traffic, Bring Customers to Your Trade Show Booth

January 26, 2011

It’s that time of year again: trade shows are popping up all over the place and now is the perfect time to consider the best booth items for your target audience.

It is always good to plan ahead once you know the exact date of your trade show, so that you can order specialty products early and receive the items well ahead of the show. Then, you’ll be sure you got what you expected and there weren’t any problems. When you order custom items with Bankers, we’re happy to help you resolve issues.

Remember, pre-show items – products sent before the show to build anticipation – can be the best use of your money. (more…)

Marketing,Promotional Products,Trade show — Marie Young @ 5:15 pm

How To Make Customers Love You

January 19, 2011

Our country goes gaga for all things gooey and sentimental right around February 14. Love is in the air and not only for couples – it’s the perfect time to tell your clients how much you love them! Don’t worry about being cheesy or overly romantic, everyone is wearing rose colored glasses when this sweet holiday rolls around and customers will be so happy to hear from you.

What promotional product is best for Valentine’s Day? There are tons of options – teddy bears, heart-shaped key chains, customizable greeting cards and, of course, a huge variety of assorted candy.

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Advertising,Custom Calendars,Marketing,Promotional Products,Seasonal — Marie Young @ 10:28 pm

New Year, New Website

January 10, 2011

What do our customers want? We at Bankers have been considering that very question for the past few months, and we updated the Bankers website to reflect our discoveries. (more…)

Custom Calendars,Customer Appreciation,Marketing,Promotional Products,Website — Marie Young @ 10:24 pm

What’s a QR Code?

December 14, 2010

A QR Code is essentially a bar code, and it’s becoming more and more prevalent in advertising and marketing campaigns.

It’s a black and white square with a special construct that allows it to store data like URLs or text. Short for “Quick Response,” QR codes can be scanned by a cell phone, which immediately accesses the information stored inside. QR scanners, mobile phones with cameras and smartphones are all capable of reading the codes, which can load a text, URL or other data.

(more…)

Advertising,Marketing,Promotional Products — Marie Young @ 9:08 pm

Improving Rural Economy Means Better Business for You

November 5, 2010

We have all heard the reasons that a customer is not ready to purchase:

The economy is slow and my business is off – I don’t know what the election will bring so I better wait to purchase – I’m holding off buying advertising until I see how much my taxes, health care insurance, transportation costs, etc. are going to increase… These are just a few of the reasons that your clients have told you they are not in a position to buy. (more…)

Advertising,Economy,Marketing,Promotional Products — Marie Young @ 9:02 pm

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