When stacked up against history, there are certainly at least a few moments we can point to as antecedents to our current era. But for most of us alive today, especially those out in the workforce, we have had no frame of reference for the kinds of radical changes our lives and businesses have had to go through over the past nine months. We may not all be in the same boat, but we are certainly in the same storm — and that storm has made our paths forward unclear.
So — as individuals and as businesses — we have had to become agile. Since the future became less predictable than ever, we’ve had to learn how to let each moment guide our choices. With our understanding of the novel coronavirus changing almost daily, with constantly shifting regulations and recommendations from national, state, and local authorities; with the needs and concerns of customers constantly getting rearranged — we have been standing on sand at high tide. We’ve had to learn to find new footing, repeatedly. We’ve had to learn to think in all directions at once, to be ready to choose the right course as it became clear.
In short, we’ve had to learn to pivot.
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