Chances are you’ve heard the buzz about social media. While you probably know by now that being active online is important to business success, you may still be hesitant or unsure where to begin.
So what exactly does a social medium allow you to do? What are the benefits?
1. Raise awareness. There’s nothing better than free publicity, and these platforms give you the opportunity to shout about your services from the rooftops.
2. Add legitimacy. It’s obvious that your company is alive and well when you have online presence and an active Twitter feed. People will be more likely to buy from a thriving business, especially when they know customer service is readily available.
3. Customer service. Speaking of which … people are increasingly turning to the Internet to solve problems. It’s easy to shoot an e-mail, compose a Tweet or write a Facebook post to address an issue and quickly find a fix. Just be sure – as the person providing the customer service – to be as honest, kind and helpful as possible.
4. Research. Find out what other people are saying about you by utilizing the “search” functions on Facebook, Twitter and LinkedIn. Or search for information on promotional products, local news or anything that interests you or pertains to your brand.
5. Build relationships. People are more likely to buy from their friends. We trust our friends, so why wouldn’t we turn to them if they offer a service we need? Social media allow you to create bonds with people through the power of the Internet. Show your new buddies your expertise and don’t forget to have a good time! Post something funny on Facebook and mix it up with posts about the latest cool products or services you have available.
6. Coupons and discount offers. Then, offer discounts to new friends. People expect rewards for “following” you or being your “fan.” Something like 10% off through next week – for Facebook fans only!! will grab attention and show fans you appreciate them. You might spend a little money, but you’ll earn devoted customers.
7. Reputation management. If you don’t make a name for yourself online, someone else will. And it might not be what you want to hear.
These are only a few of the many reasons it’s important to get involved in social media. A 2011 Social Media Marketing Industry Report survey found that 90% of professional marketers believe social media is important to achieving business success. You’ll discover opportunities online if you’re willing to devote a little time and energy to maintaining your brand image.
