Bankers Advertising

As we look ahead to 2025, the promotional products landscape is rapidly evolving, shaped by new consumer expectations and industry shifts. One thing is clear: sustainability is no longer just a trend—it’s a necessity. It serves as the backbone of most forward-thinking promotional product strategies, with brands increasingly adopting eco-conscious, socially responsible, and purpose-driven approaches. Let’s explore the key trends to watch in promotional products for 2025 and how they align with this growing demand for sustainability and purpose.

Products with a Purpose

Consumers are more conscious than ever about the impact of their purchases, making products with a purpose a top priority. Whether it’s through sustainable materials, B Corp certifications, or initiatives that give back to the community, promotional items that contribute to positive social or environmental outcomes will be in high demand. Brands that focus on inclusion, diversity, and social impact can expect to resonate with a generation of consumers looking for authenticity and ethical responsibility. Products that support sustainability initiatives or charitable causes will not only promote a brand but also foster a deeper connection with audiences who value purpose over profit.

Recognizable Brands

In 2025, brand recognition will play a crucial role in promotional products. Partnering with well-known, reputable brands for promotional products ensures that items are not only of high quality but are trusted by consumers. These partnerships lend credibility and status to the promotional campaigns, allowing companies to align with brands that reflect their own values—whether that’s sustainability, innovation, or reliability. As people gravitate toward items they already know and love, incorporating recognizable brands into promotional strategies can elevate a brand’s image and increase consumer loyalty.

Influencers Inspire

Influencers will continue to shape consumer preferences in 2025, but their role will evolve to focus more on popularizing products and lifestyles rather than simple brand endorsements. Promotional products will increasingly rely on influencer presence to highlight the usefulness, sustainability, and design of products in real-life settings. Whether it’s through unboxing videos, event sponsorships, or curated collections, influencers will help elevate promotional products by demonstrating their value in ways that resonate with target audiences. Authentic storytelling, lifestyle integration, and trusted recommendations will inspire consumer engagement more than ever.

Budget-Friendly Solutions

In an increasingly competitive market, businesses will need to offer promotional items that provide more value for the money. As companies seek cost-effective marketing solutions, budget-friendly promotional products that don’t compromise on quality will take center stage. Brands will prioritize items that offer both functionality and durability—like reusable bags, sustainable drinkware, and multipurpose tech accessories. These products will not only stretch marketing dollars further but also resonate with consumers who are more inclined to support brands that demonstrate thoughtful spending and smart, long-lasting choices.

Shared Experiences

In 2025, promotional products won’t just be about individual use—they’ll be about shared experiences. Whether it’s travel gear, work-from-home essentials, or entertainment-focused items, promotional products that enhance shared moments will become increasingly popular. Think branded products that support weekend getaways, work retreats, or virtual entertainment experiences. The rise of hybrid work models and experience-driven consumerism will lead to demand for products that promote connection and community, whether through travel, remote work solutions, or entertainment gear.

As we move into 2025, promotional products will be defined by sustainability, purpose, and meaningful experiences. Consumers want to engage with brands that reflect their values and contribute positively to the world. By embracing these trends — from sustainability-focused products to influencer-driven promotions — companies can stay ahead of the curve and connect with their audience in more authentic, impactful ways. It’s not just about giving away products; it’s about giving with purpose and making every touchpoint meaningful.

As the year approaches, many businesses are looking for ways to make the most of their remaining budgets. Now is an opportune time to invest in promotional products that enhance your brand and propel your business into the new year. Here are four impactful areas for maximizing year-end dollars and generating long-term benefits.

Thank Loyal Customers

What better way to show appreciation to customers than with a memorable gift? A useful option that will help keep users organized is the Good Value™ National Day Calendar – Spiral. This calendar showcases national holidays and fun observances, adding value and entertainment while serving as a constant brand touchpoint.

Stock Up on Office Supplies

Office supplies are essential, and year-end is the perfect time to use any remaining budget dollars to fill the supply closet. These practical items keep your brand visible while ensuring team members have needed productivity tools. Plus, they easily double as giveaways at events and tradeshows.

Consider these two office staples:

The BIC® Digital Clic Stic® Pen is the most popular promotional pen in the promo business wrapped in a vibrant, 360-degree, full-color imprint that makes any brand message pop.

The Souvenir® Sticky Note™ 3″ x 3″ x 1-1/2″ Cube makes a perfect companion to the BIC® Digital Clic Stic® Pen or is an indispensable item on its own. Its eye-catching full-color imprint on all four sides will bring a pop of color to even the drabbest office environment.

Celebrate Achievements 

Recognizing top performers with year-end awards is a powerful way to boost morale and show appreciation. Research shows that organizations with a strong recognition culture have a turnover rate almost 30% lower than those without it. Set a positive tone for the new year by celebrating outstanding employee performance with the JAFFA® Color Accent Crystal Tower. This elegant award is made of clear, flawless optical crystal that brings well-deserved attention to any achievement.

Build a Stash of New-Hire Swag

As a company grows, so does the importance of integrating new hires into its corporate culture. Thoughtful branded swag can reinforce organizational values while making employees feel welcome. For companies that prioritize sustainability, buying products made of recycled materials is one way to accomplish this goal.

The Koozie® Big Recycled Tumbler – 40 oz. is made of 90% stainless steel and has a 100% recycled plastic, press-fit slider lid. New hires will love how this tumbler’s double-wall vacuum insulation keeps drinks hot or cold for hours, and its tapered base makes transporting it a breeze.

Pair it with the Koozie® Boho Water Bottle Pouch to impress employees during orientation. This pouch features a main compartment that can fit almost all mobile phones and boasts additional features, including a front zippered pocket, two interior card slots, and a key fob. It’s made with 15% post-consumer recycled PET.

The end of the year is an ideal time to invest in promotional products, whether a company is looking to express gratitude, stock up on supplies, recognize talent, or welcome new hires. Don’t forget these strategies to take advantage of this opportunity to reap long-lasting benefits well past the ball drop on New Year’s Eve.

Audio for the Holidays

As the holiday season approaches, businesses seek the perfect promotional gifts. This year, consider the gift of sound with audio products like speakers and headphones.

Here’s why they’re an excellent choice:

Set the Mood for Festive Gatherings

Music sets the mood and brings people together, whether it’s a family gathering or an office celebration. A branded speaker allows your clients to be the life of the party while keeping your company top of mind.

Stress Relief in a Hectic Season

High-quality headphones offer a way to escape the chaos and unwind with favorite tunes or podcasts. By gifting noise-cancelling headphones, you’re providing a valuable tool for relaxation and focus during a busy time of year.

Year-Round Utility

Unlike seasonal items, audio products remain useful long after the decorations come down. From workout sessions to daily commutes, your branded audio gift will continue to provide value and visibility throughout the year.

Tech Appeal

Headphones and speakers are at the intersection of technology and lifestyle – always a winning combination. They appeal to a wide range of demographics, making them a versatile choice for any client base.

Check out website for ideas.

Also see our Fall Gift Guide for holiday gift favorites.

Contact your Bankers sales partner for more ideas!

Showcase Your Brand With One-Of-A-Kind Gourmet Gifts

The holidays are a time to celebrate your customers, associates, and employees who have contributed to your success.

We understand what it takes to deliver a superior holiday gift program – gifts that will delight the senses and bring a smile to the face of every recipient.

Food gifts are the #1 holiday business gift. Why?

Attention – Food gets attention. It stands out and is a universally loved item that can be shared, and everyone will enjoy.

Affordable – Food gifts are affordable. Ther is a wide selection of customized gifts for all price points.

Appealing – Food is appealing. It brings people together, stirs up emotions…people are happy when they’re enjoying a treat, and the brand will be associated with those positive feelings. It’s a gift that any recipient will enjoy, no worrying about demographics, sizes, interests, etc. Everyone loves gourmet food.

We are happy to build a customized food gift program for you that allows you to choose your food item, price point, and packaging. There are a lot of options available, so there is something for everyone on your list. The benefit of ordering we provide is that it is your brand that the recipients will see, not a retail brand from the big box stores or off the internet.

The perfect gift starts here – contact us today!

Check out food gifts here!

With Breast Cancer Awareness Month on the horizon, it’s the perfect time to THINK PINK with your promotions.

There are numerous items that can be effective for promoting breast cancer awareness. The choice of items depends on your target audience, budget, and the message you want to convey. Here’s a list of popular items that are commonly used to promote breast cancer awareness:

1. Pink Ribbon Apparel: T-shirts, hoodies, hats, scarves and socks featuring the iconic pink ribbon symbol are great for showing support and raising awareness.
2. Wristbands: Silicone wristbands or bracelets with pink ribbon designs are cost-effective and can be worn by people of all ages.
3. Tote Bags: Reusable tote bags with breast cancer awareness designs can be used for shopping or everyday activities, spreading the message wherever they go.
4. Water Bottles: Pink-themed water bottles are practical items that encourage hydration while raising awareness.
5. Pins and Buttons: Pins and buttons are small yet impactful items that can be worn on clothing, bags, or hats.
6. Magnets: Fridge magnets provide a constant reminder in homes and workplaces.
7. Stress Balls: Stress balls or squeezable items can serve as both stress relief tools and awareness symbols.
8. Notebooks and Journals: Pink-themed notebooks or journals can be used for writing notes, journaling or as part of gift packages.
9. Keychains: Keychains can be attached to keys, bags or backpacks, offering a subtle yet continuous awareness presence.
10. Lanyards: Lanyards can be used to hold ID badges, keys or other items, making them suitable for events and workplaces.
11. Phone Accessories: Phone cases, pop sockets or screen cleaners are popular among tech-savvy individuals.
12. Lip Balm: Customized lip balm with pink ribbon packaging can provide a practical way to keep lips moisturized while raising awareness.
13. Sunglasses: Sunglasses with pink accents can be a stylish way to promote breast cancer awareness, especially during outdoor events.
14. Bandanas: Pink-themed bandanas can be worn as headbands, neck accessories or even as a fashion statement.
15. Awareness Ribbons: Apart from clothing and accessories, you can distribute awareness ribbons that people can pin to their clothing.
16. Promotional Pens: Pens can be used in offices, schools or other settings, spreading awareness with every use.
17. Umbrellas: Pink-themed umbrellas are practical items that can provide shade and shelter while also raising awareness.
18. Stickers: Stickers can be placed on laptops, water bottles, notebooks and more.
19. Educational Materials: Brochures, pamphlets, and booklets that provide information about breast cancer prevention, detection, and treatment are important for educational campaigns.
20. Customized Gifts: Consider creating unique items like customized jewelry, engraved items or personalized keepsakes to offer a more personal touch.

When selecting items, keep in mind the usefulness, durability and appropriateness for your target audience. High-quality and well-designed products will make a more positive and lasting impression, contributing to the success of your breast cancer awareness campaign.

Check out our brochure online and view more Pink promos here!

Grilling Month is the perfect time to highlight products from our Summer Guide!

1. 26320 | GCI Outdoor® Freestyle Rocker XL™ with Side Table (Page 2)
2. 98350 | Tiki Speaki™ Wireless Speaker Lantern (Page 2)
3. 40002 | Pickleball Set (Page 5)
4. DCQDT2 | Deluxe Perforated Grill Flipper (Page 9)
5. FRK | Eco Freek Beverage Sleeves (Page 17)
6. 39ACS1315 | Therm-O Super Tote (Page 19)

Check out these promos that fit the occasion and see more about them in our Summer Guide here.

Find more product options here. 

Summer is in full swing and we’re excited to share our favorite products with you. There are so many great ideas in our Summer Guide that are sure to make your brand shine! Check out the products that caught our sales managers’ eyes and contact your Bankers Promotional Consultant for more info!

View all our favorites here. 

View our full Summer Guide here. 

It all started when Sam Hart (@thesam_show on TikTok) signed the lease for her new apartment and received a promotional pen with the apartment building’s name on it. She loved the pen and took five more. When the ink ran out, she tried asking where she could buy more pens for herself and found out she could only buy the pen as a promotional item in bulk quantities. Hart was in a position at her former job that had the task of designing a yearly branded-merchandise campaign, so she pitched the pen. The pitch was approved and Hart distributed the pens around the office. Her coworkers raved. “I am the most popular person in the office because I am the one who procured these pens. I’m a hero, in fact,” Hart said.

The video currently has 1.3 million likes, 7,678 comments, 85,000 saves and 20,200 shares. The supplier got wind of the viral status on Thursday, May 2.

“As soon as we became aware of the video, we launched a campaign to capitalize on the increased interest,” said the company’s senior director of marketing and communications. “This included social media posts, blog content, email scripts and added attention on our website. Our sales team is actively engaging with our customers, letting them know about the popularity of the BIC® Intensity ClicTM Gel Pen and that we are its exclusive supplier…We quickly placed orders for more samples because we were getting triple the number of sample requests than we normally do. One of our customers even received 1,200 sample requests in 48 hours.” 

Knowing that viral fame doesn’t last long, Rosario says the team is already using this moment to shift attention to other products to hopefully maintain peoples’ attention and secure more orders.

The ICLGEL has become a popular item, and we also want to highlight the new BIC® Ferocity ClicTM Gel Pen, which is very similar to the ICLGEL but with a slimmer profile. For all the lefties out there, it also has a fast-drying ink – even though the gel in the ICLGEL dries pretty quickly too. The BIC® #FCLGEL Ferocity Clic Gel Pen is featured in our Summer Guide on page 14.

This isn’t the first time a pen from this supplier has gone viral on TikTok. In October 2020, the people were obsessed with the Sharpie S-Gel.

Promote your company with this pen – the virality speaks for itself.

Contact your Bankers Promotional Consultant for a sample and see for yourself!