Bankers Advertising

The National Safety Council works across the country to raise awareness of what it takes to stay safe.  Observed annually in June, National Safety Month focuses on reducing leading causes of injury at work, on the road and in our homes.

Promoting workplace safety is a year-round event, but an extra emphasis is shown in June. An effective workplace safety program is proven to reduce work accidents, absenteeism and costs. During June companies will have giveaways, awareness events, lunches, picnics, meetings, incentives and safety awards to promote safety on the job.

Promotional products are the ideal way to communicate your safety message as a program kick-off gift, to create awareness, and to motivate or reward employees. Safety products are valuable, useful and appreciated, ensuring they will be kept and used by the recipients.

Popular products for safety programs include flashlights, tumblers, first aid kits, auto safety kits, coolers, duffel bags, backpacks, apparel, Bluetooth^® Speakers, umbrellas, multi tools, folding chairs, car chargers and power banks.

In addition to workplace safety, it’s also beneficial for advertisers to add a caring touch by promoting safety in the home, school, office, auto, boat, bicycle, sun, and emergency preparedness. These advertisers commonly hand out key tags/lights, hand sanitizers, bandage dispensers, first aid kits, sunscreen, flashlights, calendars, auto safety kits, power banks and reflective products.

Contact us or browse more safety ideas here!

It’s the time of year that we are all feeling very patriotic. We proudly celebrate Memorial Day, Flag Day and Independence Day, showing our pride to be an American. We are excited to attend parades, barbecue with family and friends, honoring our veterans and to show our spirit. We will Celebrate, Honor and Remember.

Choosing to purchase American made promotional products is a choice driven by value. Imported products are generally less expensive than USA Made items; however, 61% of Americans say they are more likely to purchase something when it’s made in the USA. They are beginning to see the value in spending a little extra for American made products.

The spotlight on American made isn’t just for the patriotic holidays. Election years always bring the attention to the importance of products Made in the USA.  Now and always, it should remain important.

Show your support this year and choose to buy USA made promotional products.

Quality

When you see products labeled Made in the USA, you know that those products are regulated by our government under strict standards. This is one of the biggest advantages, American suppliers have a good reputation for safe promotional items. Buying American made means customers support good working conditions, care about a better environment and want to distribute safe products.

Availability

American manufacturers will most likely have inventory on hand and, if not, they will be able to turn it around quicker. The value is found in knowing that what you want is available and will be there when you need it.

Loyalty

Buying USA made means supporting American workers, including friends and family. It can keep and create jobs plus it shows their support for the local and national economy. Using American made promotional products recycles dollars. In other words, when we use American dollars to buy American promotional products, those dollars stay in the American economy. They benefit the U.S. workers who made the items and also allow our tax dollars to support local businesses so they can thrive.

Pride

It feels good to buy something made in America. It builds American pride and supports democracy. Using American made promotional products aligns your organization with changing attitudes and shows support for the home team. It displays to your recipients that you care about our country and creates a positive image for the customer’s brand.

More value doesn’t equal cheaper. Value is understanding why it’s worth the price. American made promotional products may still cost more but, as the saying goes, you are getting what you pay for.

Now is the time to showcase and promote your brand with USA Made promotional product. Search here. 

Double Decker Cooler Tote

The sun is shining and the outside offers a plethora of activities.  From sporting events to road trips, make sure you have the perfect products to reinforce your brand this summer!

Check out these staggering Great Outdoors numbers…

• 141 million people will participate in an outdoor event this year
• 50 million people will tailgate this year
• 490 million rounds of golf are played every year
• The beach is rated the top destination for vacationers
• Over 42.5 million people will camp or hike this year
• 13.9 million people will participate in a road race
• An average of 365,000 house are sold each month
• Most drivers will break down at least 20 times

Popular outdoor product ideas are coolers, picnic and BBQ items, chairs, blankets, seat cushions, golf items, towels, summer fun (Frisbees, beach balls), sunglasses and skin care items (sunscreen, bug repellent), beach gear, sport related, binoculars, compasses, umbrellas and rain gear, fishing, hunting and camping, fans, garden accessories, lanterns and flashlights, outdoor kits. Don’t forget signage and apparel!

Take advantage of the many opportunities to promote your brand this summer. Get ideas here, or call your Bankers Advertising Consultant today.

Its PromotionalProductsWork! Week, so we’re having a blast raising awareness for our product
medium. Viral, mobile, highly targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience the audience can see, touch, hear, smell and even taste. Here are tips for top success with promotional products:

Consult with a pro:

From maintaining your brand standards, marketing to a niche, or simply addressing concerns with quality or budget, a promotional consultant will guide you through the process so that your campaign is seamless and successful.

Customize a target audience:

It seems obvious, but it is truly imperative to decide WHO you’re planning to give your promotional product to. Are you giving a gift to a loyal customer? Are you trying to win the hearts of parents by handing something out to children? That’s super important when it comes to selecting a product. And back to reason #1 – consult with a pro! In case you’re giving products to kids, you’ll want to make sure your product meets the standards of the The Consumer Product Safety Improvement Act (CPSIA). Case and point.

Make it Memorable:

If you’re investing in advertising, you want to make hay! Promotional products are no different than other advertising mediums… Consider going outside the box to make the best impression. From funky colors to 4-color-process-imprints, we can help you make them say, “wow!”

Add a tracking method:

How will you know it’s worked? Find a strategy to track it. Tie your product in with a digital component, or develop a mailing program.

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. Our promotional consultants can help you navigate your way to a successful strategy.

Branded key tags are an affordable way to get a brand out to numerous people. When in use, key tags have numerous logo impressions every day. People notice your brand every time they leave the house or drive a car. This adds great marketing value to a business or organization.

Keychains are one of the most common souvenir and advertising items. Keychains are commonly used to promote businesses. A standard advertising key chain will carry the businesses name and contact information and often a logo.

Many items can be attached to a keyring such as bottle openers, carabiners, compasses, flashlights, tools, etc. making this an even more popular handout with a multi-use purpose.

Fun Fact-

According to Guinness World Records, Brent Dixon of Georgia, United States currently holds the world record for the largest collection of keychains, at 41,418 non-duplicated ones. (Wikipedia)

The size also makes them convenient for direct mail inserts. For added impact, a QR code can be printed to direct the recipient to a website, special promotions, coupons and more.

Bankers offers a wide selection to choose from, and everybody loves them! We have simple designs to novelty shapes, and they come in lots of colors and sizes. Consider incorporating these into their next event – they’re easy to hand out. Shop Now.

Did you know that check washing is a growing fraud? Check washing schemes account for more than $815 million in fraud annually. Checks are the most targeted method of fraud at 77%, according to the 2015 AFP Payments and Fraud and Control Survey. The FBI estimates that losses from check fraud total $18.7 billion annually.

There is also fraud of many documents such as prescriptions, accounting forms, etc. U.S. Prescription fraud is becoming a bigger issue day by day. Prescription drug fraud accounts for more than $10 billion in annual losses.

We now have available new Anti Fraud Ink. The Anti Fraud ink adheres to ISO 12757-2 standards for ballpoint pens and refills for general and document use. This includes testing for resistance to UV, water, eraser, ethanol, bleaching, hydrochloric acid and ammonium hydroxide.

• Helps prevent check washing
• Helps prevent document fraud
• The ink becomes trapped in paper making it virtually impossible to erase or alter important documents
• Works well for record keeping since ink is fade resistant and prevents re-entries and adjustments

Ask us about our new anti-fraud ink pens (*Available in black writing ink only).  These pens are a cost effective way to help keep you, your clients, employees and associates safe.

Pens make a great handout. On average, promotional writing instruments are kept 6 months.

60% of people use a pen 5-10 times a day

73% of people keep a pen with them at all time

With this kind of power, why not make the pen you give away even more valuable to the recipients?

Are you planning any outdoor events this spring and summer? Consider giving out a branded mosquito repellent product. With the threat of the Zika virus looming, keep your employees, customers and associates safe. Nearly 300 million people in the Americas live in areas where the mosquitos that spread the Zika virus thrive.

“Never before in history has there been a situation when a bite from a mosquito can result in such a devastating scenario.” — CDC

Bankers offer promotional insect repellants in a variety of styles and sizes. There are even bug repellents options that are DEET-Free for those wanting to avoid the chemical. Everyone will have a much better time and feel safer at their next outing with imprinted bug spray.

It’s ok to bug us – we want to help you fight the bites. We are itching to provide ideas so you can tell your clients to “sleep tight – we won’t let the bugs bite”.

Shop Here

Looking for a new never seen in other promotional products world before product?

We now are offering Ibuprofen!

Make an impressive impact with our newest product offering: Ibuprofen! It comes in a travel size container that’s both practical and easily reusable, with the pills containing the same active ingredient as national ibuprofen brands like Advil® and Motrin®.

Its large imprint area is also a great feature, as is the travel sized container that’s both easy to take on-the-go and can be reused for other pills or small items. Millions of ibuprofen bottles are sold in the U.S. each year, so we know people will use the product to help relieve pain. Better yet, people will associate their pain relief with the name on the label!

This is a new product that will showcase your brand and show your customers how much you care. Help people remember you each time they reach for pain relief — and be the brand that’s always there in the time of need.

Since 1970, Earth Day has fallen on April 22nd each year. The Earth Day movement led to the creation of the Environmental Protection Agency and passage of the Clean Air Act, Clean Water Act and Endangered Species Act.

Although these were large steps in environmental protection, there is still plenty of work to be done to reduce wastefulness and encourage alternate energy and consumption. Today, the most successful plans to raise awareness about the environment help to change people’s habits all year long.

It’s imperative for businesses to embrace sustainability and eco-friendliness into their brand to survive the new generation of buyers and employees. This event has a lot of promotional potential!

Here are some promotional ideas that may help you and your customers get more involved with Earth Day.

Encourage your customers to ditch the single use plastic water bottles and give employees branded reusable water bottles!

Here are some water bottle facts:

• Making bottles to meet America’s demand for bottled water uses more than 17 million barrels of oil annually, enough to fuel 1.3 million cars for a year. And that’s not even including the oil used for transportation.
• The energy we waste using bottled water would be enough to power 190,000 homes.
• Last year, the average American used 167 disposable water bottles, but only recycled 38.
• Americans used about 50 billion plastic water bottles last year. However, the U.S.’s recycling rate for plastic is only 23 percent, which means 38 billion water bottles – more than $1 billion worth of plastic – are wasted each year.

Search re-usable drinkware here.

A growing trend in many cities and counties are the banning of plastic grocery bags. Reusable bags are a walking billboard for your brand. Why not get two benefits for one use? Be Green. Promote your brand.

Plastic bag facts:

• Only 1-3% of plastic bags are recycled worldwide.
• Industry figures show 90% of all grocery bags are plastic.
• Plastic bags are made of polyethylene which is a petroleum product. Production contributes to air pollution and energy consumption.
• It takes 1,000 years for polyethylene bags to break down.
• The amount of petroleum used to make 1 plastic bag would drive a car about 36 yards.
• Plastic bags don’t biodegrade, they photodegrade – breaking down into smaller and smaller toxic bits contaminating soil and waterways. They then enter the food web when animals accidently ingest them.

Search re-usable bags here.

There are a lot of eco-friendly products available these days. Now is a great time contact us to discuss recycled promotional products that conserve our natural resources and deliver a powerful message.

By Guest author: Rachel Manthey

Looking for a doggone good promotion?

Did you know that twenty percent of Americans would rather spend time with their furry friends than with their human counterparts?  Did you know that the American Pet Products Association estimates Americans spent over $60 billion on their pets last year, aided by a population that treats its pets like, or in some cases, better than family?  Pet Industry sales have been in an uptrend for the last two decades and American Pet Products Association expects these gains to continue.

Pets are not just an accessory anymore.  They are a very important part of the family.

According to the statistics:

• Pet spending in 2015 topped $60 billion, a record amount. In comparison, Americans spent $24 billion on food last year.
• Over 66% of American households include at least one pet.
• 78 million dogs live in American households.
• 95.6 million cats are owned in the United States
• There are over 13,000 community animal shelters in the United States.

What better way to keep your brand or message in front of a pet owner on a daily basis than giving a useful pet product?

Pet owners are a special, niche audience because they typically adore anything printed with their favorite animal or designed with their pet in mind. No need to “paws” for thought on this one as we have a lot of items to show off your brand with these “top dog” ideas.

There are a wide variety of promotional pet products to choose from. We offer imprinted collar and leashes, dog bowls, dog bag dispensers, ID tags, bandanas and sweaters, tennis balls, litter scoops, safety tags, dog treats, food scoops, etc.

Fetch a great promotion today! Search “pets” here. Or, check out our Spring Guide for special offers on fun pet stuff.