Bankers Advertising

Its PromotionalProductsWork! Week, so we’re having a blast raising awareness for our product
medium. Viral, mobile, highly targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience the audience can see, touch, hear, smell and even taste. Here are tips for top success with promotional products:

Consult with a pro:

From maintaining your brand standards, marketing to a niche, or simply addressing concerns with quality or budget, a promotional consultant will guide you through the process so that your campaign is seamless and successful.

Customize a target audience:

It seems obvious, but it is truly imperative to decide WHO you’re planning to give your promotional product to. Are you giving a gift to a loyal customer? Are you trying to win the hearts of parents by handing something out to children? That’s super important when it comes to selecting a product. And back to reason #1 – consult with a pro! In case you’re giving products to kids, you’ll want to make sure your product meets the standards of the The Consumer Product Safety Improvement Act (CPSIA). Case and point.

Make it Memorable:

If you’re investing in advertising, you want to make hay! Promotional products are no different than other advertising mediums… Consider going outside the box to make the best impression. From funky colors to 4-color-process-imprints, we can help you make them say, “wow!”

Add a tracking method:

How will you know it’s worked? Find a strategy to track it. Tie your product in with a digital component, or develop a mailing program.

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. Our promotional consultants can help you navigate your way to a successful strategy.

Branded key tags are an affordable way to get a brand out to numerous people. When in use, key tags have numerous logo impressions every day. People notice your brand every time they leave the house or drive a car. This adds great marketing value to a business or organization.

Keychains are one of the most common souvenir and advertising items. Keychains are commonly used to promote businesses. A standard advertising key chain will carry the businesses name and contact information and often a logo.

Many items can be attached to a keyring such as bottle openers, carabiners, compasses, flashlights, tools, etc. making this an even more popular handout with a multi-use purpose.

Fun Fact-

According to Guinness World Records, Brent Dixon of Georgia, United States currently holds the world record for the largest collection of keychains, at 41,418 non-duplicated ones. (Wikipedia)

The size also makes them convenient for direct mail inserts. For added impact, a QR code can be printed to direct the recipient to a website, special promotions, coupons and more.

Bankers offers a wide selection to choose from, and everybody loves them! We have simple designs to novelty shapes, and they come in lots of colors and sizes. Consider incorporating these into their next event – they’re easy to hand out. Shop Now.

Did you know that check washing is a growing fraud? Check washing schemes account for more than $815 million in fraud annually. Checks are the most targeted method of fraud at 77%, according to the 2015 AFP Payments and Fraud and Control Survey. The FBI estimates that losses from check fraud total $18.7 billion annually.

There is also fraud of many documents such as prescriptions, accounting forms, etc. U.S. Prescription fraud is becoming a bigger issue day by day. Prescription drug fraud accounts for more than $10 billion in annual losses.

We now have available new Anti Fraud Ink. The Anti Fraud ink adheres to ISO 12757-2 standards for ballpoint pens and refills for general and document use. This includes testing for resistance to UV, water, eraser, ethanol, bleaching, hydrochloric acid and ammonium hydroxide.

• Helps prevent check washing
• Helps prevent document fraud
• The ink becomes trapped in paper making it virtually impossible to erase or alter important documents
• Works well for record keeping since ink is fade resistant and prevents re-entries and adjustments

Ask us about our new anti-fraud ink pens (*Available in black writing ink only).  These pens are a cost effective way to help keep you, your clients, employees and associates safe.

Pens make a great handout. On average, promotional writing instruments are kept 6 months.

60% of people use a pen 5-10 times a day

73% of people keep a pen with them at all time

With this kind of power, why not make the pen you give away even more valuable to the recipients?

Are you planning any outdoor events this spring and summer? Consider giving out a branded mosquito repellent product. With the threat of the Zika virus looming, keep your employees, customers and associates safe. Nearly 300 million people in the Americas live in areas where the mosquitos that spread the Zika virus thrive.

“Never before in history has there been a situation when a bite from a mosquito can result in such a devastating scenario.” — CDC

Bankers offer promotional insect repellants in a variety of styles and sizes. There are even bug repellents options that are DEET-Free for those wanting to avoid the chemical. Everyone will have a much better time and feel safer at their next outing with imprinted bug spray.

It’s ok to bug us – we want to help you fight the bites. We are itching to provide ideas so you can tell your clients to “sleep tight – we won’t let the bugs bite”.

Shop Here

Looking for a new never seen in other promotional products world before product?

We now are offering Ibuprofen!

Make an impressive impact with our newest product offering: Ibuprofen! It comes in a travel size container that’s both practical and easily reusable, with the pills containing the same active ingredient as national ibuprofen brands like Advil® and Motrin®.

Its large imprint area is also a great feature, as is the travel sized container that’s both easy to take on-the-go and can be reused for other pills or small items. Millions of ibuprofen bottles are sold in the U.S. each year, so we know people will use the product to help relieve pain. Better yet, people will associate their pain relief with the name on the label!

This is a new product that will showcase your brand and show your customers how much you care. Help people remember you each time they reach for pain relief — and be the brand that’s always there in the time of need.

Since 1970, Earth Day has fallen on April 22nd each year. The Earth Day movement led to the creation of the Environmental Protection Agency and passage of the Clean Air Act, Clean Water Act and Endangered Species Act.

Although these were large steps in environmental protection, there is still plenty of work to be done to reduce wastefulness and encourage alternate energy and consumption. Today, the most successful plans to raise awareness about the environment help to change people’s habits all year long.

It’s imperative for businesses to embrace sustainability and eco-friendliness into their brand to survive the new generation of buyers and employees. This event has a lot of promotional potential!

Here are some promotional ideas that may help you and your customers get more involved with Earth Day.

Encourage your customers to ditch the single use plastic water bottles and give employees branded reusable water bottles!

Here are some water bottle facts:

• Making bottles to meet America’s demand for bottled water uses more than 17 million barrels of oil annually, enough to fuel 1.3 million cars for a year. And that’s not even including the oil used for transportation.
• The energy we waste using bottled water would be enough to power 190,000 homes.
• Last year, the average American used 167 disposable water bottles, but only recycled 38.
• Americans used about 50 billion plastic water bottles last year. However, the U.S.’s recycling rate for plastic is only 23 percent, which means 38 billion water bottles – more than $1 billion worth of plastic – are wasted each year.

Search re-usable drinkware here.

A growing trend in many cities and counties are the banning of plastic grocery bags. Reusable bags are a walking billboard for your brand. Why not get two benefits for one use? Be Green. Promote your brand.

Plastic bag facts:

• Only 1-3% of plastic bags are recycled worldwide.
• Industry figures show 90% of all grocery bags are plastic.
• Plastic bags are made of polyethylene which is a petroleum product. Production contributes to air pollution and energy consumption.
• It takes 1,000 years for polyethylene bags to break down.
• The amount of petroleum used to make 1 plastic bag would drive a car about 36 yards.
• Plastic bags don’t biodegrade, they photodegrade – breaking down into smaller and smaller toxic bits contaminating soil and waterways. They then enter the food web when animals accidently ingest them.

Search re-usable bags here.

There are a lot of eco-friendly products available these days. Now is a great time contact us to discuss recycled promotional products that conserve our natural resources and deliver a powerful message.

By Guest author: Rachel Manthey

Looking for a doggone good promotion?

Did you know that twenty percent of Americans would rather spend time with their furry friends than with their human counterparts?  Did you know that the American Pet Products Association estimates Americans spent over $60 billion on their pets last year, aided by a population that treats its pets like, or in some cases, better than family?  Pet Industry sales have been in an uptrend for the last two decades and American Pet Products Association expects these gains to continue.

Pets are not just an accessory anymore.  They are a very important part of the family.

According to the statistics:

• Pet spending in 2015 topped $60 billion, a record amount. In comparison, Americans spent $24 billion on food last year.
• Over 66% of American households include at least one pet.
• 78 million dogs live in American households.
• 95.6 million cats are owned in the United States
• There are over 13,000 community animal shelters in the United States.

What better way to keep your brand or message in front of a pet owner on a daily basis than giving a useful pet product?

Pet owners are a special, niche audience because they typically adore anything printed with their favorite animal or designed with their pet in mind. No need to “paws” for thought on this one as we have a lot of items to show off your brand with these “top dog” ideas.

There are a wide variety of promotional pet products to choose from. We offer imprinted collar and leashes, dog bowls, dog bag dispensers, ID tags, bandanas and sweaters, tennis balls, litter scoops, safety tags, dog treats, food scoops, etc.

Fetch a great promotion today! Search “pets” here. Or, check out our Spring Guide for special offers on fun pet stuff.

Did you know the first umbrella appeared over 4,000 years ago in Egypt where umbrellas symbolized religious power?  They were originally created as a device to protect against the sun. In fact, the word “umbrella” is derived from the Latin word umbra meaning shade. Umbrellas have come a long way since those days.

Umbrellas are wonderful devices, they shelter us from the sun, protect us from the rain and are useful in a variety of situations. Just take a look at what an umbrella did for Mary Poppins. While we can’t promise umbrellas will make you fly, we can ensure you that they make your brand soar.

Hold On To Them

Did you know that 81% of promotional items are kept because they are useful?

That’s reason number for you to give logoed umbrellas as your next giveaway. When is the last time you bought an umbrella? Most people haven’t. Folks don’t throw umbrellas away, they hold on to them for a long time. This provides a lot of impressions.

Promotional umbrellas are kept at the office, in the car and even at home so the brand exposure alone speaks for itself.  The average household owns an average of 3.8 umbrellas. There’s nothing worse than being caught in the rain or the sun without protection, so give your clients and employees what they need – umbrellas imprinted with your logo.

Great For Advertising

Did you know one of the longest lasting logos originated with the umbrella was Morton Salt. Companies wanting to make big, bold statements often make umbrellas the product of choice because of the large imprint area. They are also one of the best items to integrate corporate colors and branding. Umbrellas are a great billboard for others to see as it is being used creating additional exposure and stronger brand recall. These gifts are used by everybody so they are great for any occasion.

Why Buy Umbrellas?

• They have a high perceived retail value and thus make a wonderful gift.
• They are great for every occasion, are unisex and one size fits all.
• Everyone needs and wants an extra or new umbrella.
• They convey caring about health and safety to the recipient.
• They offer large, visible imprint area to showcase your brand.

March is National Umbrella Month.  It’s time for Spring showers and so keep your customers prepared by handing out one of the most appreciated gifts….umbrellas.

We had some nice temperatures lately with more warm temps in the forecast ahead. This has us all ready to for spring outdoor activities. We want to help you make sure your brand blossoms with printed springtime promotional products.

We have picked you a bouquet of items to promote your brand and end those winter blues. Warm weather inspires people to leave their houses and get out and enjoy the outdoors again.

Stay Visible

For those outdoor walkers, runners and bikers – we have this Safety Light Shoe Clip that will help keep you visible. It clips to the heel of your shoes and features three different light settings.

FORE!

Soon here in the Midwest people will be hitting the golf courses. Keep your brand on par with these favorite tee time items.

Golf Towel – This 15” x 18” polyester blend towel is great brand ambassador with a large imprint area.

Sure Grip Golf Kit – You can tee off on your marketing campaign with this golf kit. A great gift for any avid golfer.

Spring Cleaning

In the spring, we are always in line to get our car washed. Why not give your customers this exciting Frizzy Car Wash Mitt and add fun to any car washing experience.

Splish Splash

We all know April showers bring May flowers. We have items to help you stay dry from umbrellas to rain coats and ponchos. Your customers and employees will appreciate these stay dry items showcasing your brand.

You’ll be singing in the rain and praising this Mid-Size Golf Umbrella. This 54” vented canopy arc has coverage for two, features automatic opening and is lightning resistant.

“Measure” up with this sought after rain gauge.  Whether there is a cloudburst or a light sprinkle, you will be able to measure the amount of precipitation with this handy rain cone.

While people switch out their wardrobes and start spending more time outside, you can make sure that they see your brand everywhere by imprinting it on any one of these great spring promos. Get prepared with these fun springtime promotional products!

Need more? Check out more fresh ideas in our Spring Specials Brochure.

The college basketball season is heating up, March Madness will soon be here. Now is a great opportunity for you to use this excitement to connect with new and existing customers. March Madness is one of the biggest social events of the year. Everyone is selecting the teams in their brackets and strategizing, speculating and discussing the games. It’s hard to avoid the conversation and energy.

We all understand the importance of connecting with your customers on a personal level and there is no better way to connect than through the love of sports. This annual sports phenomenon provides the perfect environment to engage with your customers. Ask your customers about their brackets, last night’s game, an awesome play, etc.

Sports promotions are always a win-win for your brand. There are opportunities for you to capitalize on the fame of this tournament and promote your product, service or brand through advertising that captures the themes of March Madness.

Customers appreciate fun promotions and they always appreciate “freebies.” There are numerous amounts of basketball promotional items available. Also, pens and highlighters make great client handouts so your customers can keep track of the brackets and results. Idea – maybe give your customers a pen or highlighter to keep track of their bracket….you want them seeing your name as they are keeping score. Another great item is stress relievers; they are always good for those tense moments during close games.

Need more ideas? Contact us for help or Shop Now.