Bankers Advertising

This week we are celebrating Promotional Products Work! Week (April 24-28, 2017) and helping to spread the word that promotional products are not only one of the oldest forms of branding and advertising, but are highly effective means of advertising. They are the “Advertising that Lives On” which leave a long-lasting impression about your brand and your message. Your message lives on because the products are useful, informative, attractive and they engage. They are the only tangible medium that is perfect for any business to give people to remember your brand time after time.

Promotional products are the one advertising medium that your audience will find useful. They use a pen, look at a calendar regularly, wear t-shirts. They do all of this while staring at and sharing your logo and message.

A study published by the Promotional Products Association International concluded these facts about promotional products:

Staying Power – 81% of people keep promotional products for more than one year.

Impact – Promotional products have the highest recall of any other medium. Nine in 10 people recall the branding. Eight in 10 people recall the message. Seven in 10 recall the call to action.

Influence Buying Decisions – Promotional products do more than leave an impression; they move people to action. 85% of respondents had done business with the advertiser after receiving a promotional item.

Useful – People always appreciate items that are useful and our survey shows that 8 in 10 consumers own a promotional product and 58% keep their items for a year or more.

Memorable – According to the study, 88% of people were able to recall the advertiser and 62% recalled the message on a promotional item that they owned. This lasting impression makes them effective without being directly in front of their audience.

Feel Good – Of respondents, 82% had a more favorable opinion of the brand after receiving a promotional item. This makes sense when you think about how you feel when someone gives you a gift. This ability to create a positive impression is important as business grows even more dependent on relationships.

So there you have it. Promotional products work and, when integrated in a consumers’ life, they can increase the reach of your message leaving lasting impressions about your message and brand.

The Oscars mix-up has been the hot chatter for a couple of weeks now. As I think about this and the error that was made,  I believe there are several lessons that we can walk away with.

If you are in doubt – ASK.

You could see Warren Beatty clearly questioning the envelope. He hesitated but didn’t voice his concern. He looked to Faye Dunaway for confirmation of his suspicion that something wasn’t right, but since he did not articulate his reluctance, she didn’t question anything and mis-read the incorrect card, overlooking the problem he saw but didn’t ask about.

The lesson here is when in doubt, ASK. There are a lot of moving parts in our job. People are often afraid to ask question for fear that they don’t sound intelligent enough. I think the opposite is true. By asking a question on something you are unsure of goes to show you care enough to make sure every aspect is correct. That shows you are concerned about the details.

One of my favorite quotes is “The only stupid question is the question that is never asked.” I bet Warren Beatty wishes he would have asked.

If you make an error – OWN IT.                 

Don’t pass the buck, don’t deny or try to cover, just own up that you made the mistake. You will gain a lot more respect by your honesty. Explain the situation and do your best to fix it.

The cast and crew of La La Land were already well into their acceptance speeches for Best Picture when it was realized a mistake had been made and that the award was meant for Moonlight. At that point they graciously handed over their awards to the correct winners. While everyone was still struggling to find out what happened, the show went on. The blame first landed on presenters Warren and Faye. Warren explained what happened and Jimmy Kimmell added some humor to try and make a sensitive, unfortunate situation more comfortable. We all know that in the end it was the accounting firm that was responsible – they simply handed Warren the wrong card. They didn’t deny it, they owned it, apologized, and are looking at solutions to ensure the mistake doesn’t happen again. They thanked everyone for their grace in handling the situation.

Since I love quotes – here is another favorite quote – “Mistakes are forgivable, if one has the courage to admit them.” – Bruce Lee

If you make a mistake – LEARN FROM IT.

What you learn from a mistake has the power to turn you into something better than you were before. The more experienced you are the more mistakes you have made. And when mistakes do happen, it’s how we respond and handle the situation that really matters most.                   

How we correct a mistake defines us. Sometimes the mistakes we make are the best opportunities to expand our relationships. How do you turn lemons into lemonade? Our attitude and responsiveness are the most important factors to developing the best resolution. And although often painful and even embarrassing, we are better in the end for them.

In summary – “When you make a mistake, there are only three things you should ever do about it; admit it, learn from it, and don’t repeat it.” Paul “Bear” Bryant

March 3rd is National Employee Appreciation Day. This newer holiday is important since research shows that recognition is the single most influential cause of great work across all generations of U.S. workers. It is also the number one reason employees stay with an organization. Here are the numbers:

• Appreciation is the number one thing (37%) people say causes them to do great work.
• Lack of appreciation is the number one reason people leave jobs (78%).

Source: O.C. Tanner Institute

How does your company recognize employees? A high quality, useful branded promotional item like an insulated tumbler, Bluetooth® headphones, umbrella, power bank, apparel piece, houseware item, journal set, etc. are all great ways to show an employee that his or her hard work is appreciated.

We know that many managers and organizations will find themselves in a panic when they have realized the day has arrived and they have totally forgotten about it.

Any day can be employee appreciation day. It doesn’t have to be the official holiday. Also, consider other award and anniversary programs to celebrate your employees’ dedication.

Source: PCNA Blog

Happy Birthday BIC® Clic Stic pen! The BIC Clic Stic® is celebrating the big 3-0!

Join us in celebrating this timeless classic!

This iconic pen has been the most popular retractable in the promotional products industry for 30 years, and continues to be an industry favorite! This pen remains the top selling pen for Bankers
year after year. With over 600 color combinations, you can’t go wrong with this pen. The #CS is assembled in the USA so they are always in stock.

We currently have the #CS on special at $.57 with 300 minimum through April 30th. You can also receive a FREE 2-Color Imprint! Must reference promo code 609. Join the party and celebrate with a great pen at the “write” price.

Which is more effective – taking notes by hand or typing?

According to some new research, good old pen and paper might be the way to go. In a study published in Psychological Science, Pam A. Mueller of Princeton University and Daniel M. Oppenheimer of the University of California, Los Angeles set out to see which is more effective – taking notes by hand or typing on a laptop. They conducted a series of tests comparing the two note taking methods and, interestingly, their study points to pen and paper as the better choice for information processing and retention.

Here are the key reasons Mueller and Oppenheimer give for why writing by hand seems to be more effective:

• People taking notes longhand typically cannot write as fast as they type and therefore need to be more selective about what they write down. This extra level of processing helped the study participants learn and retain more.

• Laptop note takers tend to type everything they hear. The more words that study participants copied verbatim, the worse they performed on recall tests.

• Laptops and tablets are distracting – it is easy to click over to Facebook or check your email.

Stationery and journals continue to be extremely popular and very effective tools for promoting brands.

Bankers Advertising Company offers a wide array of journals with many opportunities to customize. Set yourself apart by letting us help you create a one-of-a-kind masterpiece for your brand.

*Resource: PCNA Blog

Emoji’s are all the rage. They are a universal way for people around the world to communicate. Emojis, or digital picture characters, are being used 77% more by marketers, nearly eight times as much as they were from the start of 2015. It should not come as a surprise that this number is on the rise as published reports found that 92% of Internet users use Emojis in some capacity. Breaking it down even further, 78% of women and 60% of men use Emojis several times per week.

For marketers, these digital images transcend channels and borders and they enable you effectively communicate globally, online and offline, in a concise and visually compelling manner. Emojis help people communicate their emotions, they bring a fun element to texting and help people share feelings. Now we are seeing brand marketers take advantage of the benefits these icons offer.

In the past year, the use of Emojis has entered the mainstream. Brands are incorporating them into email subject lines, social media posts, videos, and even press releases. Pepsi used the Pepsimoji for their “the language of now – say it with a Pepsi” campaign. The Pepsimoji was on over 1 billion bottles and cans, in 600 proprietary designs. Chevy used an Emoji in the launch of the 2016 Cruze. Taco Bell has an Emoji to promote their brand. You can order a pizza from Domino’s by sending them a pizza Emoji. Bud Light used Emojis to craft a 4th of July tweet in 2014 that earned 147 thousand retweets and 110,000 favorites.

The retail market is full of these Emojis, and now you can promote your business or organization with a fun and trendy Emoji.

Check out these fun Emoji products!

#DRES01 Magnetic Personality Mood Magnets.

Show a whole range of fun emotions with #EMJ Small Round Acrylic Container with Chocolate Button Emojis.

How about a Selfie Kit Emojis…? It’s a kit that includes six 5” Emoji circle fans (joy, kissing heart, sob, heart, thumbs up and tongue), perfect for selfies, a party with a photo booth or just fun logo branding.

Check out these Emotipens… a curvy plastic barrel ballpoint pen with their exclusive stock art grip featuring Emoticon faces.

Make make a trendy brand statement during their next promotional campaign with an Emoji!

March is National Umbrella Month, and as snow gives way to rain for most of us by then (if not already), we will be very excited to be able to get outside again after a long winter! Don’t miss this opportunity to have a walking advertisement on an umbrella!

In 2017, umbrellas have become “high tech”. Here’s a look at what is new and trending in umbrellas for 2017:

1. NEVERWET Totes Brand Umbrella. This umbrella features a revolutionary water

   repellency technology that makes the water roll right off the umbrella, keeping it 4 times drier! No more putting a wet umbrella on the car seat, or bringing a wet umbrella into the office. There are two sizes available, items #VRNW006 with a 64” arc and #VRNW004 with a 47” arc.

2. Sabre Umbrella #MFL29. On the tail of the new Star Wars movie, Rogue One, check out this techy light sabre umbrella. This umbrella features blue, red, or white lights that travel up the shaft for colorful night-time enjoyment. This large umbrella also comes with a flashlight at the bottom of the handle to help light your path for added safety.
3. Solar USB Market Umbrella #3402USB. A perfect addition to any patio, 7’ and 6 panels. Features brushed silver ribbed aluminum frame with USB port, traditional aluminum ribs, 2
   piece/bottom pole with button connector, white plastic ferrule cap and runner, heavy 8 oz polyester cover with UV treatment and wind vent. Power up and stay connected with this solar market umbrella. A solar strip collects the power! Just plug into the USB port on the umbrella shaft to charge your cell phone or tablet.
4. The Rebel Umbrella #700IN. A revolutionary design. The umbrella closes away from you, keeping you dry when closing. It’s easier to close when entering or leaving a car or through a door.

Umbrella giveaways not only remind your customers that you care, but also give you the opportunity to expose your brand to countless prospective clients each time it rains. Whether it’s a torrential downpour or a light drizzle, recipients will reach for your customized umbrella promotional products to keep them dry.

What happens in Vegas stays in Vegas. Well…we are breaking the rules and bringing home what happened in Vegas. Last week David, Brian and Molly attended the PPAI (Promotional Products Association International) Expo in Las Vegas. The PPAI Expo is the largest industry show and the most highly attended event with more than 20,000 people in attendance. It’s the launch pad for new products and services. We found a lot of new products that we are excited to tell you about. The drinkware trend still is Yeti-like mugs and Swell-like bottles, plus more cool technology items were seen all over the floor. Full color decoration capabilities and also many new retail brands are being added to a wide array of product types.

Brian’s Faves:

#SL233SS – Arctix 3-in-1 Insulator – I like that it can be used as a glass or can insulator and the lids store at the bottom so you shouldn’t lose.

#BD-393 Excursion Backpack Duffle – I like the versatility of this item

#K580 Pinpoint Mesh Polo – I liked the material and reflective accents on this polo.

#EMB-ID-6 Seat Belt Strap Cover

#ZIP1243 Reliant Auto Safety Tool – Seat belt cutter, glass breaker, flashlight, red flashing light all in one for under $10.00.

Molly’s Faves:

#L224 3 LED Flashlight with Magnet – I couldn’t put this piece down because I kept playing with it. I am sure others will do the same.

#3523 Primary Care Non-Woven Event First Aid Kit  – I loved this kit because it’s the first I have seen that includes toilet paper. Think about how many events that this could be used at

#P45986 Luminate Delta Styles Twist Pen and #Q45525 Hitech 6-In-1 Pocket Pro – I normally don’t get excited about pens and key tags but these are very, very cool. The logo is illuminated. These will draw attention from any end-user. Pictures don’t do these justice, you must order a sample.

#06214 Gadget Grips Clip – Very practical item. This is a clip that goes on your phone to secure to your purse, belt loop, etc. I know I need one of these so I am not digging out my phone from the bottom of my purse.

#8150 Vintage Leather Tech Caddy;#4450 Vintage Leather Tech Case – I’m seeing more people use an item like this for their phones.

#AP8018 – Two Pocket Fashion Tote – This item resembles a popular Thirty One bag. Very fashionable and features a zip closure and two outside pockets. Very roomy – great for the beach, farmers market and sporting events.

As designers showcased their upcoming looks for Spring 2017 at New York’s Fashion Week, color experts at the Pantone Color Institute were taking notes. The company just released its top 10 colors in fashion, consisting of the hues that stole the spotlight on the runway. The Spring 2017 Fashion Color Report evokes a spectrum of emotion and feeling. From the warmth of sunny days with PANTONE 13-0755 Primrose Yellow to the invigorating feeling of breathing fresh mountain air with PANTONE 18-0107 Kale and the desire to escape to pristine waters with PANTONE 14-4620 Island Paradise, designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring. As you start planning your spring promotions, keep these colors in mind to stay on trend!

Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest, and Instagram.

Jacket weather is well upon us and with less than 5 weeks until Christmas, it is an ideal time to think about gifting your clients or employees jackets and outerwear. Below are some of my favorite pieces this season.

Port Collection

Hybrid Soft Shell Jacket

Quilted front and back shoulder panel with Soft Shell sleeves and back. This style of item is popular on the professional golf tours, great for those chilly days with added warmth in the body and freedom of movement for the arms.

Sport-Tek Electric Heather ¼ Zip Fleece

A very sporty and trendy look with the heathered fleece has been a big look on retail with a similar style to many brand names.

Heavyweight Thermal Line Hooded Full Zip Sweatshirt

A heavy duty sweatshirt that is perfect for anyone who works outside and wants a warm rugged hooded sweatshirt.

Eddie Bauer Soft Shell Jacket

Eddie Bauer Soft Shell Jacket

The name Eddie Bauer brings quality and brand recognition to this piece. A 3-layer soft shell brings warmth and water protection along with breathability to this piece.

Colorblock 3-in-1 Jacket

A very warm jacket with the inner piece a fleece lined, quilted zip-in jacket with the outer shell a water and wind resistant polyester that brings warmth and weather protection.

River’s End

Columbia and Dri-Duck are some of the most popular retail brands in the market. Consider aligning your brand with these stylish apparel pieces.

Columbia Steens Mountain Full Zip Fleece

Another retail brand brings a nice mid-weight fleece item to co-brand with your logo. A River’s End top-seller.

Dri-Duck Cheyenne Hooded Canvas Jacket

A heavyweight Cloth Canvas Jacket with triple needle stitching and metal zipper to hold up to the roughest use.

Tri-Mountain

Tri-Mountain is known as a leader in outerwear.

Timberline Work Jacket

A very rugged hooded work jacket with quilted lining and a 12 oz. cotton canvas shell. Available in sizes from small to 6XLT.

Flight Jacket

A 3-layer soft shell jacket is one of Tri-Mountain’s top sellers. A breathable laminated film insert is sandwiched between a microfleece lining and a polyester/spandex shell providing, warmth and weather resistance.

Embroidery

And, most importantly… the decoration is a chance to make a great style your own. We can add our high quality embroidery to any style, providing a highly visible and appreciated billboard for your logo. With our state-of-the art embroidery facility featuring multiple embroidery heads and digitizing capabilities.

~Guest Blog by: Brian Johnson