Bankers Advertising

If you’re like me, you can’t escape the Barbie craze going on right now. I can’t even remember seeing the movie trailer once, yet other kinds of advertising are everywhere you look: tv commercials (Chevy and Progressive Insurance), every social media app known to man, radio, music streaming platforms, (Dance the Night by Dua Lipa has been stuck in my head for days and is in the top trending songs) etc. I even noticed old Barbie movies in the “trending now” section of my Netflix recommendations. The advertising student in me is very impressed with Barbie’s marketing team strategy. There has been so much success that they have brands paying them to collaborate, which only brings more attention to the movie. There was backlash in the past several years regarding the body image Barbie portrays. This Barbie movie was very obviously an attempt to relaunch Barbie as someone girls and women can see themselves as. In the movie, everyone is “Barbie” no matter what they look like. With the buzz surrounding the movie, brand and merch – it’s safe to say their mission was accomplished.

Here’s what industry leaders had to say about pink in promo:

Trend Watch: The Barbie Effect
A vibrant and powerful color has taken center stage – pink! With the highly anticipated Barbie movie captivating audiences worldwide, pink has emerged as a dominant color trend, not only influencing the world of fashion and lifestyle but also leaving its mark on branding and promotional products. This iconic hue is capturing the hearts of consumers everywhere, ushering in a new era of Pink Barbie Merch that celebrates the beloved cultural icon.

There are many other big-name brands that have delved into the world of Barbie merch. From renowned fashion houses to popular beauty labels, countless brands have been inspired by the iconic doll to create their own unique and fabulous Barbie-themed collections.

Suppliers Following Barbie Trend
The Barbie trend has not gone unnoticed in the world of promotional products. Leading suppliers in the industry are catching up with retail fashion brands by introducing pink shades. Just like the fashion world, promotional product leaders are incorporating vibrant hues, reflecting the popularity of the Barbie trend this year.

So, what exactly is Barbie pink? The Barbie brand has its own signature Pantone shade: PMS 219C, a vibrant magenta. The color has been a trademark of the brand for decades, but it seems everyone is starting to associate more shades with Barbie than just that one bubblegum and hot pink, for example.

The pink Barbie trend is projected to be popular at least through the end of the year. Suppliers are being asked to provide more products in shades of pink. Hop on the trend now! How can you implement the Barbie phenomenon into your marketing campaigns? It’s easy! Change your pen color to pink for the next few months and create a buzz, build brand loyalty and spark conversations. Every interaction with these products becomes a mini experience, reinforcing the connection with the brand and the emotional attachment to the movie. Everyone hands out pens that are neutral colors. Help yourself stand out from the pack. People subconsciously associate pink with Barbie, making it easy to benefit from the popularity with this small change to your physical advertising.

It’s getting close to that exciting time of year again. Halloween is right around the corner. These bags for trick or treating are one of the best forms of marketing during the Halloween season. The trick or treat bags not only market your business because of the custom imprint on them, but they also have many safety tips to help keep the kids who are trick or treating safe.

Check out this promo on our Web Specials!

If you are not taking advantage of this enormous marketing opportunity, consider these facts:

• Halloween is the second-largest holiday for promotional spending. Consumers spend over $6 billion on Halloween. Over $170 million is spent on advertising.
• 31 million children will go trick-or-treating this year. Over 25 million of them will carry a Halloween bag.
• Every year, increased emphasis is placed on child safety during Halloween. (designs promoting safety are offered)

Why should you distribute free Halloween bags?

• As children go from door to door their bag is seen by hundreds of people. Your thoughtful concern for child safety will be remembered by many parents who see a child with your bag.
• Halloween bags make great handouts at special holiday events like haunted houses, trunk or treats, fall festivals, etc.
• They help children stay safe on Halloween. We offer metallic Halloween bags made of reflective material that keeps children visible at night. Our designs include Halloween safety tips too.
• New: Add glow in the dark or fluorescent ink to bags. 

Halloween bags are great promo for:

• Banks
  

  Check out this promo on our Web Specials!

• Non-profits
• Police & fire departments
• Restaurants
• Dentists
• Fast food chains
• Radio stations
• Real estate
• Schools
• Clubs
• Any local store

Looking for other fun Halloween giveaways? Check out our flyer!

There are numerous items that can be effective for promoting breast cancer awareness. The choice of items depends on your target audience, budget, and the message you want to convey. Here’s a list of popular items that are commonly used to promote breast cancer awareness:

1. Pink Ribbon Apparel: T-shirts, hoodies, hats, scarves and socks featuring the iconic pink ribbon symbol are great for showing support and raising awareness.
2. Wristbands: Silicone wristbands or bracelets with pink ribbon designs are cost-effective and can be worn by people of all ages.
3. Tote Bags: Reusable tote bags with breast cancer awareness designs can be used for shopping or everyday activities, spreading the message wherever they go.
4. Water Bottles: Pink-themed water bottles are practical items that encourage hydration while raising awareness.
5. Pins and Buttons: Pins and buttons are small yet impactful items that can be worn on clothing, bags, or hats.
6. Magnets: Fridge magnets provide a constant reminder in homes and workplaces.
7. Stress Balls: Stress balls or squeezable items can serve as both stress relief tools and awareness symbols.
8. Notebooks and Journals: Pink-themed notebooks or journals can be used for writing notes, journaling or as part of gift packages.
9. Keychains: Keychains can be attached to keys, bags or backpacks, offering a subtle yet continuous awareness presence.
10. Lanyards: Lanyards can be used to hold ID badges, keys or other items, making them suitable for events and workplaces.
11. Phone Accessories: Phone cases, pop sockets or screen cleaners are popular among tech-savvy individuals.
12. Lip Balm: Customized lip balm with pink ribbon packaging can provide a practical way to keep lips moisturized while raising awareness.
13. Sunglasses: Sunglasses with pink accents can be a stylish way to promote breast cancer awareness, especially during outdoor events.
14. Bandanas: Pink-themed bandanas can be worn as headbands, neck accessories or even as a fashion statement.
15. Awareness Ribbons: Apart from clothing and accessories, you can distribute awareness ribbons that people can pin to their clothing.
16. Promotional Pens: Pens can be used in offices, schools or other settings, spreading awareness with every use.
17. Umbrellas: Pink-themed umbrellas are practical items that can provide shade and shelter while also raising awareness.
18. Stickers: Stickers can be placed on laptops, water bottles, notebooks and more.
19. Educational Materials: Brochures, pamphlets, and booklets that provide information about breast cancer prevention, detection, and treatment are important for educational campaigns.
20. Customized Gifts: Consider creating unique items like customized jewelry, engraved items or personalized keepsakes to offer a more personal touch.

When selecting items, keep in mind the usefulness, durability and appropriateness for your target audience. High-quality and well-designed products will make a more positive and lasting impression, contributing to the success of your breast cancer awareness campaign.

Search for pink promos here!

“Reading is to the mind what exercise is to the body” -Joseph Addison

August 9th is National Book Lovers Day! As fall approaches and we are cooped up inside, more of us want to snuggle up with a good book. Reading is a great way to relax and unwind.

Books make great business gifts and will be put on display for everyone to see! We offer over 3 million different titles.  As we near the holiday season, consider handing out Christmas classics, holiday themed cook books, coloring books, Mad Libs, sticker books and more! We can easily add any logo and personal page to any book. Every title. Every Author. Every Theme. Every Budget. Books are valuable, appreciated and never thrown away.

Choose a from a variety of options:

• Outdoors
• Cook Books
• Sports
• Success
• Animals
• Photography
• Holidays
• Coloring Books
• Children’s Books
• Health and Wellness
• Puzzle Books
• Religion
• Travel
• NY Times Best Sellers
• Gratitude
• Thank You
• Coffee Table

Customize books with cover imprint, tell a story, write a letter with a promo page insert or wrap your logo around the books with a belly band.

Ask your sales representative about books today!

Fire up some smokin’ brand impressions! What makes BBQ products such an effective promotional medium?

1. Outdoor events: BBQs are often held outdoors, attracting a larger audience and increasing brand visibility.
2. Social atmosphere: BBQs bring people together, creating conversations and shared experiences, with your brand taking center stage.
3. Extended usage: BBQ products are used repeatedly during the grilling season, ensuring ongoing visibility.
4. Visible branding: BBQ products offer ample space for branding, and puts the brand right in the audience’s hands.
5. Memorable experiences: BBQs are fun, and people love to remember happy experiences. That helps to make their brand memorable, too.

7 out of 10 adults in the US own a grill or roaster.

75% of barbecue owners in the US love to grill during the winter too.

4th of July is the most popular holiday for BBQs.

Why people grill:

• 52% enjoy the lifestyle aspect, while 40% do it for the entertainment factor.
• 33% do it for convenience, and 18% do it because they enjoy the healthier lifestyle of having grilled food.
• Most barbecue grill owners take the art of it very seriously.
• 50% of them have been shown to also invest in at least basic accessories for grilling.

Remember, the success of any promotional product campaign depends on factors such as quality, relevance, branding visibility and overall execution.

See our blog post from April 21st for ideas.  

Or search here for more inspiration. 

Two words: Ice. Cream. Nothing says summer like this frozen dairy treat. July is Ice Cream Month and it’s HOT outside. What a great time to hand out a COOL treat, ice cream scoops and accessories, for customer appreciation events or employee surprise treat days and company picnics. Become your audience’s favorite flavor of the day with this sweet deal.

Here are some FUN Ice Cream Facts:
• First ice cream cone was created during 1904 World’s Fair in St. Louis.
• 90% of American households eat ice cream.
• The most popular flavor of ice cream is vanilla. After it comes chocolate, strawberry and cookies n’ cream.
• Most profitable day for ice cream sellers is almost always Sunday.
• It takes 12 gallons of milk to create one gallon of ice cream.
• Ice cream can be made in many types – ordinary ice cream, frozen custard, frozen yogurt, reduced-fat ice cream, sherbet, gelato, etc.
• Over her entire lifetime, one dairy cow can produce enough milk for 9,000 gallons of ice cream!

National Ice Cream Day is July 16th (it’s always the third Sunday in July, or sundae Sunday). Enjoy a delicious scoop of your favorite flavor and search for sweet promos here!

Summer is here and it’s HOT! Drinkware is needed and appreciated year-round, but especially right now.

This trend is all about incorporating vibrant, bold and colorful items into our lives to boost moods and enhance the overall sense of well-being. Colors have a powerful influence on emotions and can evoke different feelings and reactions.

Here we recognize the psychological impact that colors can have and are encouraged to surround ourselves with hues that bring joy, positivity, and energy.

For example, bright and sunny yellows can evoke feelings of happiness and optimism. Refreshing blues can remind us of tranquil waters and a sense of calm. Tropical corals can bring a touch of excitement and vitality to our daily routines. These bold and vibrant colors have the ability to elevate our mood and make our drinking moments more enjoyable.

Drinkware featured in this image linked:

Maxim Vacuum Insulated Stainless Steel Mug – 40 oz. #DMU-MX23

Charlotte Mug – 12 oz. #50034

Slim Fit Water Bottle – 24 oz. #TB24

h2go Conquer – 24 oz. #9655XX 

Ronnie Color Changing Tumbler – 24 oz. #46315

Serena Aluminum Bottle – 20 oz. #50041

Think outside of the box this summer and all eyes will be on your brand! Contact your Bankers Promotional Consultant for more COLORFUL ideas!

We’re jumping on the Chat GPT train and giving you ideas to illustrate how promotional products can be used in your advertising campaigns!

1. Brand recognition: A great way to increase brand recognition is by putting your logo and branding in front of potential customers.
2. Advertising: Promo can be a cost-effective way to advertise your business, especially if items are given out at events or tradeshows.
3. Incentives: Incentives to encourage customers to buy more or refer new customers to your business.
4. Customer loyalty: Build customer loyalty by showing your appreciation for their business and creating a positive association with your brand.
5. Employee motivation: Incentives motivate employees to reach sales goals or perform well on the job.
6. Trade show giveaways: Promotional products are a must-have at trade shows, where they can help attract potential customers to your booth and create brand recognition.
7. Product launches: Generate buzz and excitement around new product launches to increase sales and brand recognition.
8. Sales meetings: Use as giveaways at sales meetings to motivate sales representatives.
9. Brand differentiation: Help differentiate your brand from competitors by creating a unique and memorable experience for customers.
10. Public relations: Use in public relations efforts, such as media kits or press events, to create positive exposure for your brand.
11. Charitable events: Give out at charitable events to show your support and create goodwill in the community.
12. Brand ambassadors: Give to brand ambassadors or influencers to help promote your business and increase brand recognition.
13. Customer appreciation: Show appreciation to loyal customers, increasing their loyalty and likelihood of repeat business.
14. Social media: Generate social media engagement and buzz by encouraging customers to post photos or reviews with your products.
15. Referral programs: Incentivize customers who refer new business to your company, increasing sales and brand recognition.
16. Employee gifts: Give as gifts to employees, creating a positive work environment and increasing job satisfaction.
17. Direct mail campaigns: Include in direct mail campaigns, increasing the likelihood that your message will be received and remembered.
18. Thank-you gifts: Thank-you gifts to show appreciation to clients or partners, creating positive relationships and increasing business opportunities.
19. Sponsorships: Include as part of sponsorship packages, increasing brand exposure and creating positive associations with the sponsored event or organization.
20. Brand identity: Help reinforce your brand identity by creating a consistent look and feel across all promotional materials.

These are broad ideas that can benefit any business. For more inspiration tailored to your company, contact your Bankers Promotional Consultant. 

Have you checked out our new Summer Guide? We’re back with more of our favorites to help guide you to the right promotion for your business.

Kevin
962 | 9” Professional Frequent Flyer (page 2)
You could say I’m a sucker for nostalgic items. I can remember playing for hours in the neighborhood with these growing up. My grandsons have multiple flyers and play with them often. With summer upon us, now’s the perfect time to add this to your product mix for participating in parades, company picnics or other special outdoor festivities!
KG3000 | Giusti Shoe Bag (page 5)
This classy looking golf bag is made of durable Novohyde vinyl. It features lots of pockets and includes tees and a divot tool. It’s easy to transport with a convenient carry handle and also has a luggage tag. With a low 12 piece minimum it makes a great gift for hole prizes, door prizes and winning teams.
3882 | Golf Ball Cleaning Pouch (page 5)
Here’s an item that can be given to all participants in a golf tournament. I think these are the handiest golf items, other than clubs and balls. I always carry one. Clip it to your golf bag, golf cart or belt loop and it’s ready for use.
CL02 | Magnetic Power Clips (page 8)
This clip has hundreds of uses for homes and/or offices. We have multiple on the side of our refrigerator and usually one or more can be found inside keeping packages sealed. It features a solid power clip that has a strong magnet for super holding power!
52100 | Slash N Smash Emergency Car Tool  (page 10)
The Slash N Smash is a comprehensive emergency kit made to cut your seatbelt or break out your car window. You’ll be thankful to have this handy tool in the event that you need it. Talk to your insurance agents, car dealers, mechanics and/or tire dealers. After writing a policy or servicing a vehicle, suggest they give one to their customer or leave it in the vehicle.
PC22702 | Curvaceous Infinity Pencil (page 17)
This pencil has it all: a graphene tip, silver sprayed barrel and a metal clip that will put all other metal clips to shame. The best part – it doesn’t need sharpening or refilling; this pencil is infinite.

Kristin

AC7006 | Coleman® Mesh Quad Chair (page 2)
This chair includes a cooling mesh back, mesh cup holder, strong steel frame, roomy seat and carrying strap for easy transportation (no carrying bag.) The branding sends a positive message partnered with a trusted brand like Coleman®. I won a chair similar earlier this year and I LOVE it. My children (ages 21 and 22) are both impressed with this chair and try to nab it before I do.
35011 | Chargecuterie (page 7)
The Chargecuterie is a sleek bamboo charging stand with a built-in wireless charger for phones and AirPods. It also has a spot to insert a smart watch charging puck (includes a silicone insert but the user must supply their own watch charger). Take advantage of the free set-up! This item looks stylish and straightforward to use. Most people have at least two items they charge daily and this allows for a tidy, attractive way to do it.
TOY-W | The Wedge Mobile Device Stand (page 7)
The Wedge is a fun non-techy tech piece. It takes up very little room on my desk, props my phone at the perfect angle to compliment my desktop screen. Each Wedge is hand sewn in the USA. This is a multifunctional mobile device stand that props and cleans, has plush microfiber color options available at no extra charge, full-color dye sublimation for vibrant graphics and unbeatable presentation.
R102 | Peeling Paring Knife (page 8)
This is part of a timeless collection of knives available and backed by our supplier’s lifetime guarantee. Our office loves anything from this line. Their pieces are classic staples that will be appreciated in any kitchen. You can also create a continuity program that grows with your business over the years.

View our full Summer Guide here! Contact your Bankers Promotional Consultant for more information.

Offering sustainable promotional products in your marketing campaign is important for several reasons:

1. Environmental Responsibility: Sustainable promotional products are made from materials that are eco-friendly and have a reduced impact on the environment. By offering these products, you demonstrate your commitment to environmental responsibility, which can help build your brand’s reputation as a socially responsible company.
2. Customer Perception: Consumers are becoming increasingly aware of environmental issues, and many are making purchasing decisions based on a company’s commitment to sustainability. Offering sustainable promotional products can help you connect with environmentally conscious customers and demonstrate that you share their values.
3. Brand Image: Offering sustainable promotional products can help improve your brand image and position your company as a forward-thinking, socially responsible organization. This can help attract and retain customers, as well as improve employee morale and attract top talent.
4. Long-Term Value: Sustainable promotional products are often designed to be durable and long-lasting, which means they can offer greater value over time compared to disposable or low-quality items. This can help reinforce your brand message and provide ongoing exposure for your company.

Overall, offering sustainable promotional products can help you differentiate your brand, connect with environmentally conscious consumers, and demonstrate your commitment to sustainability and social responsibility.

Find eco-friendly ideas here. Contact your Bankers Promotional Consultant for ideas and more info.