Bankers Advertising Articles

Happy BOOk Month!

October 27, 2022

“Reading is to the mind what exercise is to the body” -Joseph Addison

October is National Book Month! As winter approaches and we are cooped up inside, more of us want to snuggle up with a good book. Reading is a great way to relax and unwind. So, stock up on hot chocolate and get ready to sit back and read on those cold, snowy days.

Books make great business gifts and will be put on display for everyone to see! We offer over 3 million different titles.  As we near the holiday season, consider handing out Christmas classics, holiday themed cook books, coloring books, Mad Libs, sticker books and more! We can easily add any logo and personal page to any book. Every title. Every Author. Every Theme. Every Budget. Books are valuable, appreciated and never thrown away.

Choose a from a variety of options:

  • Outdoors
  • Cook Books
  • Sports
  • Success
  • Animals
  • Photography
  • Holidays
  • Coloring Books
  • Children’s Books
  • Health and Wellness
  • Puzzle Books
  • Religion
  • Travel
  • NY Times Best Sellers
  • Gratitude
  • Thank You
  • Coffee Table

Promotional books are great for: 

  • Doctors offices
  • Waiting Rooms
  • Receptions Desks
  • In the Home
  • Anywhere people are!

Customize books with cover, imprint, tell a story, write a letter with a promo page insert or wrap your logo around the books with a belly band.

Ask your sales representative about books today!

Uncategorized — Molly Beavers @ 3:20 pm

A Smile is all you need!

October 7, 2022

It’s World Smile Day®! What’s the first thing you notice about a person? Their smile is a common answer!

The smiley face was created by Harvey Ball in 1963 and in 1999 he declared that the first Friday in October would be World Smile Day®. Every year the Harvey Ball World Smile Foundation challenges us to do an act of kindness and help one person smile. Join in with us!

Here are a few of our favorite SMILE quotes:

  • “Nothing you wear is more important than your smile”
  • “Everyone smiles in the same language”
  • “If you see someone without a smile, give them one of yours”
  • “Smile – It’s the boldest statement you can make without saying a word”

Did you know? It takes 43 muscles to frown, but only 17 to smile.

Remember – Smile and Dial

Smiles over the phone might be unseen, but they are most definitely heard. And since 84% of the message over a phone is your tone of voice, making sure that “smiling tone” comes through is imperative. I was given a mirror once for my desk, told to look at myself and SMILE when on the phone. It works. Have you tried it?

“Don’t let the world change your smile, let your smile change the world!”

Click here for more ideas!

Uncategorized — Molly Beavers @ 9:03 am

Spooktacular Branding Ideas

September 8, 2022

It’s getting close to that exciting time of year again. Halloween is right around the corner. These bags for trick or treating are one of the best forms of marketing during the Halloween season. The trick or treat bags not only market your business because of the custom imprint on them, but they also have many safety tips to help keep the kids who are trick or treating safe.

 

 

 

If you are not taking advantage of this enormous marketing opportunity, consider these facts:

  • Halloween is the second-largest holiday for promotional spending. Consumers spend over $6 billion on Halloween. Over $170 million is spent on advertising.
  • 31 million children will go trick-or-treating this year. Over 25 million of them will carry a Halloween bag.
  • Every year, increased emphasis is placed on child safety during Halloween. (designs promoting safety are offered)

Why should you distribute free Halloween bags?

  • As children go from door to door their bag is seen by hundreds of people. Your thoughtful concern for child safety will be remembered by many parents who see a child with your bag.
  • Halloween bags make great handouts at special holiday events like haunted houses, trunk or treats, fall festivals, etc.
  • They help children stay safe on Halloween. We offer metallic Halloween bags made of reflective material that keeps children visible at night. Our designs include Halloween safety tips too.
  • New this year: Add glow in the dark or fluorescent ink to bags. 

Halloween bags are great promo for:

  • Banks
  • Non-profits
  • Police & Fire departments
  • Restaurants
  • Dentists
  • Fast food chains
  • Radio stations
  • Real estate
  • Schools
  • Clubs
  • Any local store

 

Looking for other fun Halloween giveaways?

 

#31HAP1115 Silver Reflective Ghost Bag

#31HAM1115 Silver Reflective Pumpkin Bag

 

#BG510 Pumpkin Drawstring Backpack

#3818 Pumpkin Cookie Cutter

#3910 Pumpkin Carving Scoop

#3522 Pumpkin Strobe

#7727 Pumpkin Photo Frame

Uncategorized — Molly Beavers @ 1:12 pm

Promoting Women’s Health!

August 19, 2022
September and October are important months for women’s health promotions, and it’s time to think about how your company can jump on the bandwagon!

The last Wednesday in September is National Women’s Health & Fitness Day. It is the nation’s largest health promotion event for women of all ages, focusing on a variety of topics including adolescent health, reproductive health, healthy aging, diet and exercise. This year, on September 27th, more than 500 groups across the country will host women’s health and fitness events at senior centers, hospitals, health clubs, park/recreation districts, local health/service organizations, schools, retirement communities, houses of worship and other community locations. An estimated 50,000 to 75,000 women of all ages are expected to participate in these local activities.

Breast Cancer Awareness Month follows in October. While most people are aware of breast cancer, many forget to take the steps to form a plan to detect the disease in its early stages and encourage others to do the same. Breast cancer touches all members of the family, so don’t limit awareness promotion to women; having the support group educated and informed is very important as well.

Pink will be showing up nearly everywhere. The real driver of pink business as far as the promotional products market is concerned, though, are the bread and butter of the non-profit sector: live events. It’s those 5K runs, charity walks, festivals, and so many of the other group gatherings you see every weekend in nearly every community in October that are helping to drive awareness and opportunities for your company to support the cause.

The American Cancer Society estimates that it gets about a fifth of its annual revenues in October, thanks to the many live events it sponsors and benefits from. It’s a pretty good bet that there’s not a single marketing event happening today – including the ones surrounding Breast Cancer Awareness Month – in which attendees don’t leave with a promotional item of some kind. Are you tapping into this opportunity to promote your business while supporting an important cause? You should be. That’s where marketing is headed. It seems like everyone is getting involved somehow.

Adult Coloring Books – There are many designs available from comfort to cause, many available kitted with colored pencils. This is an effective tool to raise awareness for teens and adults. It can also be a helpful distraction for patients when undergoing treatment.

Pink Sunglasses – One hundred percent UV protection delivers a safety reminder that sun protection is important for women’s health. Hand them out to participants of a walkathon/marathon.

Pink Ribbon Plantable Pin – is ideal for fundraising or donor gifts. Use it to plant the idea of better women’s health. Once planted, the flower will grow for a positive message of a healthy lifestyle.

An Insulated Pink Mug or Water Bottle – is a great item for a fundraiser or for a health-oriented company handout. Does your company have a corporate wellness programs in place? The drinkware can be an incentive. Place the mug or bottle on an employee’s desk for a constant reminder throughout the year of healthy habits and screenings.

A Women’s Health Guide & Pocket Slider or Calendars – these are handy and fit in a purse or bag with valuable tips to stay healthy all year.

Pens – pink,  ribbon pens are easy to hand out at health fairs, wellness events and conferences. Attendees can be given the pen so they have a tool to take notes and later serves as a reminder.

Headwear – whether baseball cap, bandanna, stocking cap or rally wear, as cancer patients go through treatment these make a great giveaway.

Other popular items are t-shirts, stress relievers, tote bags, magnets, emery boards, shoe laces and wristbands. There are a lot of items that incorporate the ribbon shape as well. Search more ideas.

It’s not too late to make an important difference with women’s health promotions. National Women’s Health & Fitness Day and Breast Cancer Awareness Month are both important opportunities for you to get involved and promote your brand!

Uncategorized — Molly Beavers @ 2:02 pm

Blue Ribbon Sales at the County Fair

June 29, 2022

There is nowhere quite like a county fair. The smell of corndogs, the sound of calliope music and the sight of colorful booths conjure up happy childhood memories. What better way to advertise your business than at a county fair where thousands of people come to have fun and see what their local businesses have to offer. In small towns across America, county fairs are usually the highlight of the summer.

Whether a giveaway or item for purchase, customized products are the best way to draw attention to your brand. Products need to be relevant to your offerings and brand culture. Providing your client with something they can take home makes their experience engaging, more memorable and meaningful. Choose promotional items that will make a lasting impact long after the event is over. Recipients will either use the handout or throw it away. If it is thrown away, it loses its visibility factor.

To help, here is a rundown of some of the best fair handouts. The criteria’s for these items are: 1) functionality-will the recipient actually use the item; 2) visibility-will the item’s functionality lead it to be passed on and seen by more than just the recipient; 3) price point-will the combination of functionality and visibility justify the cost of the item.

#1 – Notepads: People do not throw out notepads. After a note is written on the pad, it is kept for a period and often handed to someone else. The notepad is the perfect combination of functionality, visibility and price.

#2 – Stadium Cups: Stadium cups are a very versatile handout. An item like this will be well received and useful for quite some time.

#3 – Pens: Pens are an item that is commonly lost by its owner. However, when it is lost, someone else finds it.

#4 – Fanny Packs: For years, custom fanny packs proved to be a powerful marketing solution that appealed to a wide audience. Although they peaked in popularity in the 80s, these convenient packs are suddenly finding themselves back in style. Today, these clever and timeless personalized fanny packs offer great on-the-go logo exposure while ensuring a more convenient and safe experience for the recipient.

#5 – Phone Fans, Hand Fans or Misting Fans: Fans are superb promotional items because they really come in handy on those hot summer days. Recipients will want to keep them in their bags, backpacks or cars at all times; so when everybody else is suffering in the heat, they will feel cool and refreshed.

#6 – Sunscreen: One of the most thoughtful giveaways for the spring and summer is promotional sunscreen. Not only is it important to everyone’s health to use sunscreen but, by using it as giveaways, your customer is spreading the word and helping protect others from harmful UV rays.

#7 – Flyswatters: Think about how relieved the recipient will be when you hand them a promotional fly swatter that helps keeps nasty bugs off their bodies and away from their food. Flyswatters are available in all sorts of different shapes and colors.

#8 – Yardsticks: Maybe you want to promote your business or organization’s growth. The best way to get your name out there is with promotional yardsticks. Yardsticks are available in several colors and offer plenty of room for your name and logo. Yardsticks are extremely useful; they can be used in class, at home and in the office.

#9 – Coloring Books: Are you looking for a fun giveaway for your littlest fans? Customize coloring books imprinted with your logo so parents will know whom to thank when their little ones are happily distracted. Promotional coloring books are educational and entertaining giveaways for pediatricians, dentists, restaurant owners or anyone who interacts with children.

#10 – Sunglasses: Give clients the gift of eye protection with a pair of custom printed plastic sunglasses. These fun and unique promotional items are sure to get the attention of many with the wide range of color options available. Did you know that people with lighter colored eyes (blue, grey, green) are more sensitive to sunlight and florescent lights than people with brown eyes?

#11 – Sling Backpacks – People tend to refrain from picking up or buying merchandise just because they don’t want to hold on to it all day but if a company offered a free backpack…just think how many promotional advertising pieces they could be going home with!

Act now,  carousel your logo around with promotional items at the next county fair. See everything we have to offer here. 

Uncategorized — Molly Beavers @ 3:12 pm

Sunglasses sales are heating up!

June 27, 2022

Keep the future bright by promoting with sunglasses. Promotional sunglasses are a perennial favorite for branded marketing campaigns because of their reach, usefulness and target demographic desirability.

Sunglasses are a great promo idea for almost any campaign. Their practicality makes them an attractive gift for everyone. Include them in your campaigns for all summer events: fairs, parades, swimming pools, fundraisers, awareness campaigns, appreciation events, team spirit and picnics.

Help your client SHINE with color changing glasses, mirrored lenses or cool imprint locations and designs. You want it, we’ve got it: bamboo, patriotic, camo, rainbow, tie-dye, soft feel, metallic and more. There are so many styles to choose from: malibu, polarized, aviator and sport.

 

Checkout more styles and ideas here! 

 

 

 

 

Uncategorized — Molly Beavers @ 10:56 am

June is Pride Month

April 29, 2022

By: PPAI Media

Every June in the United States is Pride Month. While many companies rebrand their social media pages with candy-colored hues during June, brands can create more memorable connections with logoed products. Pride is commemorated through events, parades, workshops, picnics, concerts and other social gatherings, and recognized across the globe at different times throughout the year.

LGBTQI+ consumers are more likely than members of other groups to seek out brands that represent them and include them, according to a report shared by PPAI. Whether you are participating in local Pride events, highlighting employees’ stories, or they want to promote a supportive and inclusive work environment, promotional products can help them show up in meaningful ways during Pride Month and year round.

Pride spending is significant for promotional products. Not only is it prominent and growing in our industry, but celebrations and recognition are important to the economy as a whole.

Pride products span almost all categories, and we offer thousands of product options to provide solutions to the myriad of pride events that span the nation. What makes a great Pride product? Remember that full color decoration makes any product a Pride solution candidate.

We have selected a few of our favorite products to draw inspiration from. Pride Month creates so many promo opportunities. We’ve created a helpful list of various products.

Use these ideas to visit with your sales representative about planning for June and Summer Pride events.

Uncategorized — Molly Beavers @ 10:15 am

Got Stressed People? We Got Relief!

April 26, 2022

One of our suppliers recently shared these stats on stress and how they relate to the workplace.

April is Stress Awareness Month! Stress is often referred to as the silent killer so having an open conversation is key. A branded stress reliever can help start that dialogue, visual proof of your investment in your audience’s health and wellness. Customers and employees alike will feel appreciated when you hand out these products.

Three stats to be aware of for Stress Awareness Month:

  1. 94% of U.S. workers report having work-related stress. 23% said their stress level was high; 6% said unreasonably high; only 6% had no stress. (Wrike 2019 Stress in the Workplace Survey)
  2. Work is the #1 source of stress for Americans. Following, #2 is money, #3 is health, #4 is relationships. (American Psychological Association)
  3. About 1 million American workers call in sick because of stress every day. (American Institute of Stress)

Mini Coloring Book With Spiral Binding #CA9266

Coloring isn’t just for kids! It’s a therapeutic activity that allows minds to drift away from the stresses of life and into the beauty. Features 30 sheets of 120 gram paper inside with 60 different designs and top metal spiral binding. Miniature size allows for easy storage, making it the perfect coloring book for a mental reset on work breaks.

Yoga Mat YM3704

Yoga can help reduce stress because it promotes relaxation, which is the natural opposite of stress. Yoga can benefit three aspects of ourselves that are often affected by stress: our body, mind, and breathing. You don’t have to wait to feel stressed out to do yoga, and you shouldn’t! Yoga mat comes complete with polyester carry bag with mesh and shoulder strap. Perfect for yoga on the go. Easily transported to and from work for a quick yoga session.

aRoma™ Ball #3213

Refreshing stress relief! The aRoma Ball is a high-quality stress ball that doubles as a scent diffuser when squeezed. Clean and inviting scents make for the ultimate stress relief product. Premium lycra covering provides a comfortable exterior. Perfect for stress relief and physical therapy. Contains powerful aromas inspired by best-selling fragrances, great for therapeutic relief.

Since work is the leading cause of stress and employee retention is low, many employers are implementing recognition programs and ways to reduce stress. Check out more ideas here

Uncategorized — Molly Beavers @ 12:54 pm

Happy Earth Day!

April 22, 2022

Today is Earth Day and as we celebrate, it’s an opportunity to think about how we can invest in our planet. Don’t wait until next year to promote eco-friendly products. It’s good for your brand and better for the planet. Sustainability is one of the overarching trends of 2022. Now is the perfect time to hit this trend hard with give-back options and products made in sustainable ways.

From consumers to corporations, the focus on sustainability has never been stronger. “Going Green” is no longer a trend – it’s a movement. Planet Earth has limited resources. What can you do? Look for promo items that are made from recycled materials or opt for useful products that help lessen environmental impact and longevity. Choose promotional products that are natural, organic, sustainable or biodegradable. Put your brand on products made from RPET, bamboo, wheat, cork, recycled cotton, PLA and more. Sustainable products create less waste and have a smaller impact on the environment.

Do your part and put your brand on products we’ll all feel good about! Include eco-friendly options in your campaign and show clients your commitment to the planet. It’s easy being green!

Find more ecofriendly ideas here: https://bit.ly/BACRecycle 

Uncategorized — Molly Beavers @ 2:37 pm

More Spring Guide Favorites

February 17, 2022

We’re sharing even more Spring Guide favorites! Kristin Nalan and Kevin Peska each tell us about their top three products of the season.

Business Development Coordinator – Kristin Nalan

Kristin:

#2OZSANMO Moisturizing Hand Sanitizer (pg. 10)

The combination of 62% alcohol aromatic hand sanitizer and moisturizing beads is brilliant. The moisture beads contain vitamins A and E to help keep your skin radiant and the moisture beads are plastic-free. You can keep the germs at bay and have wonderful skin.

Beads/Scents:

Red/Berry Bliss highlights ripe notes of fresh berries, grapefruit and mango

White/Citrus Infusion offers a refreshing grapefruit and mandarin breath of fresh air

 

Blue/Lavender Breeze features the soothing scent of sweet basil, lavender and lemon aroma

Green/Sunshine & Sandalwood deliver the clean scent of gardenia, jasmine and sandalwood

With a full color label, you can be as bold and creative as you want. This item is perfect for tradeshow handouts, health fairs, Mother’s day gifts and employee appreciation. AND it doesn’t break the bank!

#FPM Fine Point Marker (pg. 15)

Make your mark permanently by putting your name on the world’s #1-selling marker – the Sharpie Fine Point. It has permanent, fast-drying acid-free ink that is ACMI certified non-toxic standard Sharpie ink. Everyone instantly recognizes and loves these markers and uses them for many different purposes – at work, at home, at celebratory events, etc. These come in 19 vibrant colors and the ink color matches the trim color. These are assembled in the USA. This isn’t “just” a pen, it’s a SHARPIE!

#BGE3000 Linen & Cork Tote (pg. 17)

It’s eco, it’s practical and it’s ultra-chic! This is an extra-wide, soft linen tote with reinforced bottom, and is strong enough to carry just about anything you would think to put in it. It’s made of 6 oz linen, 100% cork on the bottom, a 4″ gusset and 18” handles. This soft, but durable tote is great for carrying books, groceries, clothing, and running errands. The big 18″ opening makes it easy to pack and unpack. One color imprint is standard, but a full color heat transfer is available as well. The price point fits many budgets and stock is currently plentiful. I use a variety of totes regularly and it is always nice to freshen up my stash!

Director, Sales Development – Kevin Peska

Kevin:

#26147 The Rebel Umbrella (pg. 4)

The inverted closing action pushes the water away from you when closing the umbrella.  This makes it super easy to enter or exit your car or when going through a door, all the while keeping you dry in the process. Plus, the inverted closing action keeps the dry side of the umbrella on the outside when brought indoors.

Features a large 48˝ arc, automatic closing mechanics and a straight rubberized grip handle. Many great color schemes to choose from, making it easy to promote to most any business.   Colors: Navy-White, Red-White, Black-Orange, Black, Royal-White, Black-Royal, Black-Yellow, Black-Lime, Black-Red, Black-Cyan.  Large imprint area (7”x 5”) for brand exposure.

You won’t use this every day, but I guarantee you’ll be thanking the advertiser when you do need it!

#55172 Heathered Cleaning Cloth (pg. 8)

This 100% polyester cleaning cloth comes in its own handy clear pouch/case.  It’s ideal for wiping the smudges, dust, and fingerprints from glasses, touchscreens, electronics, and other surfaces without leaving a scratch.

Available in an assortment of colors:  Blue, Gray, Green, Orange, Red

Consider this item for tradeshow hand-outs, direct mail, invoice stuffer, etc.  Recipients will not discard this, instead it will stay in a desk drawer, purse or cabinet for continual use.  Advertisers are guaranteed multiple exposers when they utilize this piece and are sure to clean up their competition!

#71317 Confetti Mood Stadium Cup (pg. 16)

This is the definition of a “fun” giveaway? This 17-ounce cup changes color when ice cold liquids are poured into it.  Colors: Green to Blue, Blue to Purple, Pink to Purple, Yellow to Green, Frosted to Purple, Frosted to Red, Frosted to Green, Frosted to Orange, Frosted to Blue

Ideal for outdoor events like company picnics, parties, tailgates, festivals, and more.  Works great indoors as well for anniversaries, weddings, birthday parties, etc.

Best part is your guests will take these “collector items” home and use them as everyday drinkware!

 

We hope you’ve enjoyed hearing about our favorite Spring Guide promo products! Be sure to check out our Guide and contact your sales representative with any questions you may have!

 Click here to find the perfect products for your campaign!

Uncategorized — Molly Beavers @ 8:09 am

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