Score More With Merch
By: Sarah Loula
Football season has a way of bringing people together.
Friday night lights. Saturday tailgates. Sunday watch parties. Youth teams taking the field with proud parents in the stands. Whether the crowd is made up of students, alumni, employees, customers, or an entire community, football creates the kind of energy brands want to be part of.
Branded merchandise can play a much bigger role than you might think.
At Bankers Advertising Company, we can help with more than a few game-day giveaways. From the players on the field to the fans in the stands, we can help build a coordinated campaign that carries your brand throughout the entire season.
For Schools, Universities and Teams
School spirit is practically made for merch.
Universities and high schools can create a consistent look across everything from apparel and drinkware to banners, rally towels, stadium accessories, and event signage. Programs, schedules, decals, magnets, and fan gear can help keep the team top of mind long after the final whistle.
And don’t forget the people actually taking the field. Depending on the program and project, we can also help source team apparel, bags, towels, water bottles, and other gear players and staff need throughout the season.
The result is more than a collection of branded items. It is a complete game-day experience that helps students, athletes, families, alumni, and fans feel like part of the same team.
For Banks, Credit Unions and Community Sponsors
You don’t have to be a school to get in on football season.
Local businesses, banks, credit unions, healthcare organizations, and other community partners often sponsor youth leagues, school programs, tournaments, and athletic events. The right merchandise can help turn that sponsorship into something people actually see and remember.
A sponsor might provide team water bottles, rally towels for the stands, magnetic football schedules for families, or branded drinkware at a community tailgate.
Even smaller pieces can make an impact. Mini footballs, seat cushions, can coolers, decals, keychains, and other fan-friendly items can help reinforce the connection between your organization and the community you support.
Instead of simply putting your name on a sponsorship banner, merchandise gives people something they can use, wear, take home, and associate with the experience.
For Fundraisers and Booster Programs
Football season also creates plenty of opportunities to raise money.
Schools, booster clubs, youth organizations, and community groups can turn spirit wear and team merchandise into fundraising tools. T-shirts, sweatshirts, hats, blankets, drinkware, bags, decals, and other fan gear give supporters a way to show their pride while contributing to the program.
Better yet, these campaigns can grow from year to year.
Seasonal designs, rivalry games, playoff appearances, homecoming, senior night, and special events all create opportunities for new merchandise throughout the season.
Don’t Forget the Tailgate
For many fans, the party starts long before kickoff.
Coolers, folding chairs, insulated drinkware, blankets, portable speakers, BBQ accessories, can coolers, serving pieces, and outdoor games can turn a simple promotion into part of the tailgating tradition.
For companies hosting employee or customer events, these products can also become giveaways, prizes, appreciation gifts, or part of a larger branded event kit.
The goal isn’t just to put your logo on something. It is to choose merchandise that makes sense for the moment and becomes part of the experience.
Think Bigger Than a Single Product
One of the biggest opportunities during football season is creating a campaign instead of ordering one item at a time.
A youth league sponsorship might include water bottles for the team, magnetic schedules for families, and rally towels for the championship game.
A university event could combine apparel, signage, drinkware, tailgate gear, and giveaways.
A bank supporting the local high school could create a season-long campaign connecting its sponsorship, social media, community events, and branded merchandise.
That is where Bankers Advertising Company can help.
You bring us the audience, event, budget, or even just the beginning of an idea. We can help build the rest.
From programs, magnetic schedules, and signage to apparel, drinkware, rally towels, tailgate gear, giveaways, and more, there are countless ways to make your organization part of football season.
Because when the stands are full, the crowd is loud, and the whole community is wearing its colors, your brand shouldn’t just be watching from the sidelines.