By: Sarah Loula
Caps aren’t just an accessory — they’re a staple. In fact, caps and hats are one of the most powerful tools in promotional marketing, and the demand for them continues to grow every year. Why? Simply put: versatility and value.
Unlike some promotional items that only appeal to specific groups, caps are universal. Anyone can wear a cap — young, old, sporty, or stylish. That broad appeal makes headwear one of the most effective ways to put your brand in front of more people.
• 36.8% of promo spend goes to apparel, and caps account for a strong portion of that.
• 69% of U.S. consumers own promotional headwear, with one in four owning a logoed cap.
• The average man owns eight promotional caps — talk about brand staying power!
• Caps don’t collect dust — 33% of men wear theirs weekly or more often.
• Each cap generates 3,400+ impressions over its lifetime, averaging 476 per month. That’s powerful brand exposure, second only to bags.
When you put your logo on a cap, you’re creating a walking billboard that keeps your brand top-of-mind.
Caps check all the boxes: functional, fashionable, and affordable. They protect from the sun, add personality to an outfit, and spread your message everywhere the wearer goes. Unlike some giveaways, caps are items people truly want.
Better yet, caps are considered among the most “attractive” promotional products. And since more than half of promo gifts get passed along, your branded cap could travel even further than you expected — reaching new audiences at no extra cost.
1. Universal Appeal — Everyone loves a good cap. 2. Modern Features — Stretch fits, moisture-wicking fabrics, recycled materials, and weathered finishes add extra value. 3. Stay on Trend — Retail styles, patterns, and colors keep your brand current. 4. Camo Craze — Outdoor-inspired looks remain popular far beyond the hunting world. 5. Decoration Options — Embroidery, laser etching, patches, woven labels, and more make logos stand out. 6. Retro Styles — Vintage-inspired caps are back in fashion. 7. Trucker & Flat Bills — These mainstream favorites aren’t going anywhere. 8. Performance Gear — Great for active lifestyles, sports teams, and outdoor events. 9. Season-Proof—– Baseball caps in summer, stocking caps in winter — year-round visibility. 10. Bundle It — Pair caps with other branded gear for a complete promo package.
• 69% of consumers own a promo cap • One cap = 3,400+ impressions • 33% of men wear theirs weekly or more • 85% of people remember the brand that gave them the cap
Crown Height
Caps deliver style, function, and unmatched ROI. They’re a proven branding solution your customers and employees will love.
Ready to get started? Reach out to your Bankers Advertising sales partner today to explore the latest styles and place your next headwear order.
The holidays are right around the corner, and with them comes the hustle to find the perfect way to say “thank you” to clients, employees, and partners. From high-end tech to practical desk items, there are plenty of options out there, but year after year, one gift consistently outshines the rest: food.
Food promos aren’t just popular. They’re proven. The global corporate food gift market is valued in the hundreds of billions, and nearly half of all business gifts purchased are consumable items. Why? Because food is universal — it connects people, sparks joy, and leaves a lasting impression.
• They capture attention. Few things light up a room like a beautifully packaged tower of treats or a gourmet chocolate bar with a custom design.
• They’re shareable. A charcuterie kit or a candy jar doesn’t just reach one person; it gets passed around the office or shared at home, turning one gift into many impressions of your brand.
• They build emotional connections. Food is tied to memory and emotion. A warm mug of cocoa, a holiday cookie, or a nostalgic candy mix instantly creates positive feelings that get linked back to your brand.
• They’re flexible. Whether your budget is small or expansive, food gifts can be tailored to fit. From simple snack packs to elaborate curated kits, there’s an option for everyone.
Did you know November is the peak month for food gift decisions? Now is the ideal time to discuss food promotions with your sales representative. Dropping off a tasty treat at lunch or before the holidays is a surefire way to win attention (and business).
Food gifts are so effective that many businesses create annual food gifting programs, reordering the same items year after year because their recipients rave about them. Here are a few ways companies are using food promos to stand out:
• Logo-molded chocolates: A sweet way to showcase a brand in chocolate form. • Nostalgia-themed candy boxes: Perfect for sparking conversations and smiles at events. • Cozy gift sets: Pair a mug or drinkware piece with cocoa or coffee for a lasting impression. • Snack packs and towers: Ideal for sharing at the office or family gatherings. • Meat and cheese trays: A savory classic that never goes out of style, great for group settings or corporate gifting. • Hot sauce kits: A bold option for foodies and spice lovers that keeps your brand top of mind long after the holidays.
These gifts are personal, memorable, and make saying “thank you” effortless.
The holiday season centers around the kitchen, the table, and the shared moments that happen there. That’s why pairing food with a practical, lasting promo item makes sense. Imagine a holiday pizza night gift that includes a branded pizza cutter alongside a box of gourmet seasoning blends — or a hot cocoa kit paired with branded mugs. Once the treats are gone, the practical item continues to showcase your logo all year long.
• 58% of recipients rank food as their most desired gift.
• Nearly 3 in 4 people say they would rather receive food than a traditional physical object.
• 62% of customers reorder their food gifts year after year.
• 74% of people say they want to try new and exciting chocolate experiences.
These stats prove what we already know: food promos work, and they work well.
Food promos go beyond satisfying a sweet tooth; they’re a way to show appreciation, create lasting memories, and put your brand at the center of holiday celebrations. When people gather around the table and your logo is on the packaging, the mug, or the pizza cutter, your brand becomes part of that moment. That’s a powerful kind of brand exposure.
This holiday season, the most effective way to connect with clients and employees might just be through their stomachs. From decadent chocolates to nostalgic candy kits, from elegant food towers to cozy comfort sets, food promos check every box: they’re fun to give, easy to customize, unforgettable to receive, and guaranteed to make your brand stand out.
So, as you help you plan your holiday gifting, remember: food isn’t just a gift. It’s an experience — and it’s one that keeps your brand top of mind long after the last bite.
Ready to make your brand part of the celebration?
Let’s find the perfect food promo to make your message unforgettable. Contact us today to start planning your holiday gifts!
Camo is one of those rare patterns that never really goes away — it just reinvents itself. What started in the woods and on the battlefield has become a staple in fashion, lifestyle branding, and, yes, promo products. Today, camo is more than a look; it’s a vibe. It says rugged, adventurous, bold, and even playful, depending on how you use it. And that versatility is exactly why camo is such a strong choice in promotional marketing.
At its core, camo does something no other pattern can: it strikes a balance between blending in and standing out. Classic earth-tone camo patterns carry instant recognition with outdoor enthusiasts, hunters, and workers in rugged industries. At the same time, modern takes — like pinks, purples, neons, and digital designs — flip the script and become bold fashion statements. That means camo has a built-in audience across multiple markets, from construction crews and hunting lodges to youth groups and trendy lifestyle brands.
For promo, that’s a dream scenario. A pattern with wide appeal, high visibility, and proven staying power is exactly the kind of tool that helps your brand connect with customers in a meaningful way.
One of the best parts about camo in promo is the range of options. You don’t have to choose between practical and stylish — you can have both.
• Classic Patterns: Think woodland, Mossy Oak, and traditional earth tones. These are ideal for outdoor brands, hunting clubs, and job sites where durability and rugged looks resonate. • Fashion-Forward Camo: Bright blues, bold pinks, and even pastel variations take camo into a whole new space. Schools, youth organizations, and sports teams love these eye-catching takes on the pattern. They’re also a hit for charity events and awareness campaigns that want to pair purpose with a playful design. • Digital + Urban Camo: Sleek, modern variations inspired by tech and streetwear. These patterns work well for corporate giveaways, branded apparel, and lifestyle-focused brands looking for a subtle edge.
Camo has become a go-to pattern for a wide variety of promotional items. A camo hat isn’t just a hat — it’s a wearable connection to a lifestyle. A camo koozie isn’t just for keeping a drink cold — it’s a tailgate essential that sparks conversation. A camo tote or backpack? Perfect for outdoor events, school programs, and trade shows.
Even drinkware and blankets are finding new life with camo designs. Because the pattern feels both familiar and fresh, people gravitate toward it. That means your logo is getting more visibility every time your customer grabs that camo cooler bag or throws on that camo hoodie.
It might sound ironic, but camo is one of the best ways for a brand to stand out. The instant recognition factor makes it a conversation piece, while the variety of styles makes it adaptable to just about any audience. Unlike trends that burn bright and then disappear, camo has shown decades of staying power. It can look rugged and timeless, or modern and bold, depending on the spin you put on it.
Camo isn’t just another design option — it’s a proven trend that connects with a wide audience. Whether your client’s brand leans outdoorsy, sporty, edgy, or fashion-forward, camo has a place in their promo lineup. It’s adaptable, recognizable, and always evolving — which makes it one of the smartest patterns.
So, next time you’re planning a campaign, think camo. Because sometimes the best way to help your brand blend in is to give them a pattern that guarantees they’ll stand out.