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From Our Blog

Food for Thought

Food for Thought

Food for Thought: Why Food Gifts Are the Sweet Spot This Season

By: Sarah Loula

The holidays are right around the corner, and with them comes the hustle to find the perfect way to say “thank you” to clients, employees, and partners. From high-end tech to practical desk items, there are plenty of options out there, but year after year, one gift consistently outshines the rest: food.

Food promos aren’t just popular. They’re proven. The global corporate food gift market is valued in the hundreds of billions, and nearly half of all business gifts purchased are consumable items. Why? Because food is universal — it connects people, sparks joy, and leaves a lasting impression.


Why Food Promos Win Every Time

• They capture attention. Few things light up a room like a beautifully packaged tower of treats or a gourmet chocolate bar with a custom design.

• They’re shareable. A charcuterie kit or a candy jar doesn’t just reach one person; it gets passed around the office or shared at home, turning one gift into many impressions of your brand.

  Why Food Promos Win Every Time
Why Food Promos Win Every Time  

• They build emotional connections. Food is tied to memory and emotion. A warm mug of cocoa, a holiday cookie, or a nostalgic candy mix instantly creates positive feelings that get linked back to your brand.

• They’re flexible. Whether your budget is small or expansive, food gifts can be tailored to fit. From simple snack packs to elaborate curated kits, there’s an option for everyone.


The Perfect Timing: October and Beyond

Did you know November is the peak month for food gift decisions? Now is the ideal time to discuss food promotions with your sales representative. Dropping off a tasty treat at lunch or before the holidays is a surefire way to win attention (and business).

The Perfect Timing: October and Beyond

Tried-and-True Favorites

Food gifts are so effective that many businesses create annual food gifting programs, reordering the same items year after year because their recipients rave about them. Here are a few ways companies are using food promos to stand out:

• Logo-molded chocolates: A sweet way to showcase a brand in chocolate form.
• Nostalgia-themed candy boxes: Perfect for sparking conversations and smiles at events.
• Cozy gift sets: Pair a mug or drinkware piece with cocoa or coffee for a lasting impression.
• Snack packs and towers: Ideal for sharing at the office or family gatherings.
• Meat and cheese trays: A savory classic that never goes out of style, great for group settings or corporate gifting.
• Hot sauce kits: A bold option for foodies and spice lovers that keeps your brand top of mind long after the holidays.

These gifts are personal, memorable, and make saying “thank you” effortless.


More Than Just Food: Pairing with Practical Promos

The holiday season centers around the kitchen, the table, and the shared moments that happen there. That’s why pairing food with a practical, lasting promo item makes sense. Imagine a holiday pizza night gift that includes a branded pizza cutter alongside a box of gourmet seasoning blends — or a hot cocoa kit paired with branded mugs. Once the treats are gone, the practical item continues to showcase your logo all year long.


More Than Just Food: Pairing with Practical Promos

By the Numbers: Food Gifts Make an Impact

 • 58% of recipients rank food as their most desired gift.

 • Nearly 3 in 4 people say they would rather receive food than a traditional physical object.

 • 62% of customers reorder their food gifts year after year.

 • 74% of people say they want to try new and exciting chocolate experiences.

These stats prove what we already know: food promos work, and they work well.


How Food Promos Elevate Your Brand

Food promos go beyond satisfying a sweet tooth; they’re a way to show appreciation, create lasting memories, and put your brand at the center of holiday celebrations. When people gather around the table and your logo is on the packaging, the mug, or the pizza cutter, your brand becomes part of that moment. That’s a powerful kind of brand exposure.


The Takeaway

This holiday season, the most effective way to connect with clients and employees might just be through their stomachs. From decadent chocolates to nostalgic candy kits, from elegant food towers to cozy comfort sets, food promos check every box: they’re fun to give, easy to customize, unforgettable to receive, and guaranteed to make your brand stand out.

So, as you help you plan your holiday gifting, remember: food isn’t just a gift. It’s an experience — and it’s one that keeps your brand top of mind long after the last bite.

Ready to make your brand part of the celebration?

Let’s find the perfect food promo to make your message unforgettable. Contact us today to start planning your holiday gifts!

Can You See the Trend

Can You See the Trend? Why Camo is Everywhere in Promo

Can You See the Trend? Why Camo is Everywhere in Promo

By: Sarah Loula

Camo is one of those rare patterns that never really goes away — it just reinvents itself. What started in the woods and on the battlefield has become a staple in fashion, lifestyle branding, and, yes, promo products. Today, camo is more than a look; it’s a vibe. It says rugged, adventurous, bold, and even playful, depending on how you use it. And that versatility is exactly why camo is such a strong choice in promotional marketing.

Why Camo Works in Promo

At its core, camo does something no other pattern can: it strikes a balance between blending in and standing out. Classic earth-tone camo patterns carry instant recognition with outdoor enthusiasts, hunters, and workers in rugged industries. At the same time, modern takes — like pinks, purples, neons, and digital designs — flip the script and become bold fashion statements. That means camo has a built-in audience across multiple markets, from construction crews and hunting lodges to youth groups and trendy lifestyle brands.

For promo, that’s a dream scenario. A pattern with wide appeal, high visibility, and proven staying power is exactly the kind of tool that helps your brand connect with customers in a meaningful way.

Styles for Every Market

One of the best parts about camo in promo is the range of options. You don’t have to choose between practical and stylish — you can have both.

 • Classic Patterns: Think woodland, Mossy Oak, and traditional earth tones. These are ideal for outdoor brands, hunting clubs, and job sites where durability and rugged looks resonate.
 • Fashion-Forward Camo: Bright blues, bold pinks, and even pastel variations take camo into a whole new space. Schools, youth organizations, and sports teams love these eye-catching takes on the pattern. They’re also a hit for charity events and awareness campaigns that want to pair purpose with a playful design.
 • Digital + Urban Camo: Sleek, modern variations inspired by tech and streetwear. These patterns work well for corporate giveaways, branded apparel, and lifestyle-focused brands looking for a subtle edge.

Where to Use It

Camo has become a go-to pattern for a wide variety of promotional items. A camo hat isn’t just a hat — it’s a wearable connection to a lifestyle. A camo koozie isn’t just for keeping a drink cold — it’s a tailgate essential that sparks conversation. A camo tote or backpack? Perfect for outdoor events, school programs, and trade shows.

Even drinkware and blankets are finding new life with camo designs. Because the pattern feels both familiar and fresh, people gravitate toward it. That means your logo is getting more visibility every time your customer grabs that camo cooler bag or throws on that camo hoodie.

Camo That Stands Out

It might sound ironic, but camo is one of the best ways for a brand to stand out. The instant recognition factor makes it a conversation piece, while the variety of styles makes it adaptable to just about any audience. Unlike trends that burn bright and then disappear, camo has shown decades of staying power. It can look rugged and timeless, or modern and bold, depending on the spin you put on it.

The Bottom Line

Camo isn’t just another design option — it’s a proven trend that connects with a wide audience. Whether your client’s brand leans outdoorsy, sporty, edgy, or fashion-forward, camo has a place in their promo lineup. It’s adaptable, recognizable, and always evolving — which makes it one of the smartest patterns.

So, next time you’re planning a campaign, think camo. Because sometimes the best way to help your brand blend in is to give them a pattern that guarantees they’ll stand out.

HOW PROMOTIONAL PRODUCTS DRIVE REPEAT BUSINESS

Drive Repeat Business

HOW PROMOTIONAL PRODUCTS DRIVE REPEAT BUSINESS

Winning new customers is important — but keeping them is what sustains growth. Repeat business is the result of consistent, positive experiences that strengthen trust and loyalty. One of the most effective ways to reinforce those relationships? A simple answer is thoughtful, high-quality promotional products.

WHY RETENTION MATTERS MORE THAN EVER

Customer acquisition is costly. Studies show that retaining existing customers is far more efficient and profitable than constantly seeking new ones. Retained customers not only buy more, but they also often become advocates, recommending your business to others. Promotional products help you stay present in their daily lives, keeping your brand their top choice in a meaningful, tangible way.

PROMOTIONAL PRODUCTS AS LOYALITY BUILDERS

When done well, promotional items transform from giveaways into relationship drivers. Here’s how they encourage repeat business:
 • Appreciation Made Visible — A branded gift says, we value you. Customers who feel recognized are more likely to return.
 • Practical Reminders — Items that integrate into everyday routines, like drinkware, tote bags, or tech accessories, serve as daily touchpoints with your brand.
 • Emotional Connections — A well-chosen item can delight, surprise, or comfort. These positive feelings attach to your brand, creating loyalty beyond the transaction.
 • Quality that Reflects Your Standards — Durable, attractive products remind customers that your company delivers reliability and care.

FROM TRANSACTION TO RELATIONSHIP

The key to using promotional products for retention lies in collaboration and intentionality. The most successful strategies don’t begin with, “What’s the cheapest item we can put our logo on?” Instead, they start with questions like:
 • Who do we want to reach again and again?
 • What would strengthen their trust in us?
 • How can we align a gift with their lifestyle, values, or seasonal needs?

This discovery-first mindset ensures your promotional products aren’t just received, they’re remembered, appreciated, and used. That’s how a simple product becomes a catalyst for repeat business.

NOW IS THE RIGHT TIME TO PLAN

With the holiday season approaching, now is the moment to think strategically about corporate gifts and employee appreciation. Planning ahead allows you to:
 • Secure high-quality items before the seasonal rush.
 • Personalize products for added impact.
 • Time your gestures to coincide with year-end milestones and seasonal needs.

By making intentional choices now, you’ll ensure your brand is front and center when clients and employees reflect on who has supported them throughout the year.

BANKERS ADVERTISING: YOUR RETENTION PARTNER

At Bankers, we view promotional products not just as items, but as opportunities to strengthen relationships and drive loyalty. Our approach combines decades of expertise with a collaborative process that puts your goals at the center. Together, we will select products that:
 • Reinforce appreciation and trust.
 • Keep your brand present in daily routines.
 • Encourage repeat business through lasting connections.

CONCLUSION

Retention doesn’t happen by accident; it’s built through consistent gestures of value and recognition. Promotional products, when chosen with care, are one of the most effective ways to turn one-time buyers into loyal repeat customers.

Ready to plan your year-end promotional strategy? Let’s work together to create meaningful connections that keep your customers coming back.